ABOUT MARIN SOFTWARE
Marin Software’s Mission:
To provide the leading paid search management application to advertisers and agencies
Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer® addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin offers a 30-day, full-featured free trial with pay-as-you-go pricing and is designed for those who are spending at least $50,000 monthly on paid search. Marin is funded by Benchmark Capital and Amicus Capital. Customers include Avenue A | Razorfish, a division of Microsoft (Nasdaq: MSFT), Zappos.com and ZipRealty (Nasdaq: ZIPR).
MANAGEMENT TEAM
Christopher Lien
Co-Founder and Chief Executive Officer
clien@marinsoftware.com
Chris is an accomplished Internet entrepreneur. Most recently he served as Chief Operating Officer of Adteractive, a leading online performance marketing company. In 2001 he co-founded Sugar Media, a broadband services platform, which was sold to 2Wire, a leading supplier of DSL equipment and services. Sugar Media’s technology powers AT&T’s Homezone digital media service. Prior to founding Sugar Media, Chris was the CFO and ultimately CEO of BlueLight.com, Kmart’s e-commerce and Internet service provider subsidiary.
Prior to Bluelight.com, Chris spent 10 years executing merger and financing transactions at leading firms, including Morgan Stanley and Evercore Partners. He graduated Phi Beta Kappa and magna cum laude from Dartmouth College and earned an MBA from the Stanford Graduate School of Business.
Marc Barach
Chief Marketing Officer
mbarach@marinsoftware.com
Marc brings over 20 years of experience to Marin where he manages the company’s marketing and business development functions. Prior he served as CMO of Ingenio, Inc. (acquired by AT&T in 2007) where he helped launch its innovative paid search product, Pay Per Call®. Marc has also held the positions of President & CEO of I-Impact, a business analytics company and CMO of InsWeb; the first online insurance marketplace which he helped propel to a $100 million IPO in 1999.
Earlier in his career, Marc served as Vice President, Marketing and Advertising at Charles Schwab & Co., co-founder and principal officer of First Nationwide Bank’s investment subsidiary and has held a variety of marketing management positions at top 10 banks. Marc is a graduate of Hebrew University of Jerusalem and received his MBA from State University of New York at Albany.
Joseph Chang
Co-Founder and Vice President of Engineering
jchang@marinsoftware.com
Joe leverages enterprise software experience with startup pragmatism in leading Marin's engineering team. As VP of Information Systems at W.P. Carey, a publicly-traded real estate investment firm, he conceived and delivered custom front and back-office solutions to support WPC's
growth. At Mercer Consulting, he lead development for the eBusiness group, which provided an e-commerce platform for the firm and its offices in over 40 countries.
Prior to Mercer, Joe helped start companies such as BlueLight.com, where he was Director of Development, and jcrew.com, where he helped create one of the web's first e-tailers. He started his career at Trilogy
Software, providing solutions for Gartner, SGI, and Sun. Joe is a graduate of Stanford University, with degrees in Engineering Management and Computer Science.
Cory Lund
Vice President of Client Services
clund@marinsoftware.com
For the last 15 years, Cory served as President of San Francisco-based Triadigm Technology, a technology firm focused on developing mission critical, SME (Small/Medium Enterprise) web solutions. During his
tenure, Triadigm delivered several hundred broadband, digital media, and LAN/WAN/ASP/ web-based applications. Cory was also the inventor of ContentPath®, a middleware framework and content management system, which has been deployed with hundreds of customers for use in social networking, commerce/retail, advertising, affiliate marketing, mobile technology, streaming & broadband media, user community, intranet, and portal applications.
Cory began his career with Andersen Consulting and has worked with leading firms including IBM, DEC and Pioneer. Cory graduated from Northwestern University with honors in Engineering.
Wister Walcott
Co-Founder and Vice President of Products
wwalcott@marinsoftware.com
Wister is an experienced technology executive with proven sales and marketing expertise. Prior to Marin Software, Wister was vice president of marketing at Composite Software, an innovative analytics middleware vendor. He also served as vice president of marketing at Pilot Network Services, an Internet security provider that went public in 1998.
Prior to Composite, Wister spent nearly six years at Siebel Systems. He founded the Employee Relationship Management product line and grew it to $30MM in revenue. Other Siebel roles included general manager of Sales.com and Siebel marketing automation products. Earlier in his career, Wister held a number of technical, product management and business development positions at Oracle. He graduated from Harvard College and Harvard Business School.
Peter Wooster
Vice President of Sales
pwooster@marinsoftware.com
Peter has extensive on-demand technology sales experience. Most recently he served as vice president of sales for Angel Points Inc., an innovative workforce management application for Fortune 100 companies.
Peter spent over five years at Salesforce.com. He was a founding member of the sales organization and the first account executive for Strategic Accounts in the Enterprise Group. At Paychex Corporation, an HR and payroll process software company, Peter served as sales representative for major markets. Peter graduated from Ohio University.
Matt Underwood
Director of Finance
munderwood@marinsoftware.com
Bringing over 15 years of experience in accounting and finance, Matt leads Marin’s accounting/finance team. Prior to joining Marin Software, Matt was employed with Frank, Rimerman LLP as Accounting Services Manager. There he successfully created, developed, and managed the accounting systems and reporting needs for venture backed companies such as YouTube, Adbrite, Peakstream and One True Media.
Prior to Frank, Rimerman LLP, Matt held a diverse selection of accounting/finance positions including positions with: Hewlett Packard, Franklin Templeton, and SZ Testsysteme (as VP Finance and Administration). While successfully managing the accounting/finance responsibilities in multiple industries, he has also managed IT, HR, and Sales Order Management functions. Matt is a graduate of the University of Texas at San Antonio with a degree in Finance.
BOARD OF DIRECTORS
Christopher Lien
Founder and CEO
Bruce Dunlevie
General Partner, Benchmark Capital
Bruce is a seasoned veteran of venture capital with more than 18 years experience in high-tech investing. Prior to Benchmark, Bruce spent six years as a general partner with Merrill, Pickard, Anderson & Eyre (MPAE). Before MPAE, Bruce served as general manager of the Personal Computer Division of Everex Systems, which he founded and grew to a multi-hundred million-dollar business unit. Bruce also worked in investment banking for three years at Goldman, Sachs & Co. and as a systems designer and programmer with Andersen Consulting.
Bruce’s investments include: 1Life Healthcare, Accept.com (acquired by Amazon.com), Catapulse (acquired by Rational Software), Collabra Software (acquired by Netscape Communications), Encompass (acquired by Yahoo!), Good Technology (acquired by Motorola), Genesys Labs (acquired by Alcatel), Handspring (acquired by Palm), iCompression (acquired by GlobespanVirata), Jasper Wireless, Kalpana (acquired by Cisco Systems), Marin Software, Matrix Semiconductor, NetXen, Orchestria, Palm Computing, Pure Digital Technologies, Rambus (RMBS), RMI Corporation, ServiceSource, SnapTrack (acquired by Qualcomm), Tabula, Unicru and Wink Communications (acquired by Liberty Broadband Interactive).
Bruce received a BA from Rice University and MBA from the Stanford Graduate School of Business, where he was an Arjay Miller Scholar. He is a former director of the Western Association of Venture Capitalists.
Donald Hutchison
Investor and Advisor
Don is an entrepreneur, investor & business advisor, focused on advancing service offerings in email, energy, search, media presentation & consumption. Active engagements include Recurrent Energy, Goodmail Systems, Trovix, Fliqz, Sugar Publishing, Digital Railroad, Soundflavor and W & W Communications.
Previously, Don was a principal who helped grow @Home (later Excite@Home), from concept to broadband industry leader, serving as Senior Vice President & formative General Manager for the business focused @Work division. His team rapidly built @Work, a separate P&L, into a leading provider of internetworking services, generating over $40M in annual revenues & contributing over one third of @Home’s revenues.
Prior to @Home, Don drove Netcom Communications’ rise to prominence as a pioneering Internet service provider to consumers & businesses. As SVP for Sales & Marketing, he led revenue growth from $2MM to over $120MM between 1994 and 1996. With the company founder and CFO, he successfully marketed the company’s December 1994 public offering, making Netcom the first ‘pure-play’ Internet venture to go public. Other recognition included the American Marketing Association's "Marketing Achievement" award for Best New Product Launch and multiple "World Class" awards from PC World. During these years, Don also invested in & advised other internet ventures, including Critical Path (IPO), Exodus (IPO), Raindance Communications (IPO) and Zengine (IPO). Don earned his bachelor’s degree from UC Santa Barbara (Economics) and his MBA from Loyola Marymount University (Finance & Organizational Development).
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