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The Challenge

Preparing data for analysis is still a manual process for many digital marketers

Excel and Google Sheets remain a core part of digital marketers' workflows. Whether working with publisher tools or using a platform like Marin, sometimes you just want to go to the spreadsheet. Too often, this involves manually aggregating data, whether stitching data across multiple accounts and publishers or pairing cost and conversion information.

What if a platform could aggregate your data across channels and automatically prepare it for analysis?

Unify your data and access it where it’s needed

Marin brings your performance marketing data into a single platform, making reporting across accounts and publishers easy. We align cost, conversion, and revenue data for a holistic view of your programs. Our robust capabilities enable an Analytics-to-Action workflow – and the reporting options in Marin make it easy to get your data out of the platform and into any system of your choosing.

Access data with one-time or recurring reports

Marin offers quick access to download your data directly or send it via email. You can segment data by month, week, or day if desired.

There is no limit to the number of columns, custom columns, or filters that can be included in an ad-hoc report, nor is there a limit to the number of rows or the amount of historical data.

Example of the options available when pulling a one-off report.

Report at scale, even across clients

You can run reports across multiple Marin accounts, ideal for agencies that manage multiple clients, or for direct advertisers with a portfolio of business divisions.

Recurring Reports

You can schedule specific reports to run daily, weekly, or monthly to automate reporting further. These reports can be sent to multiple email addresses, often eliminating the need for manual weekly client updates. 

Manage by exception with alerts

Who wants to log in to see what needs your attention? Marin allows marketers to easily manage large-scale campaigns by exception – meaning they’ll get an email when campaigns hit certain conditions.  With in-line filters and change metrics, you can define what an exception means to your business and set up recurring reports to notify you of these exceptions. If nothing meets your criteria, you won’t receive an email!

For example, users can be notified via email when keywords are under a specific quality score or when an X% change in quality score occurs. Alerts can be built universally throughout Marin using the flexible report builder, including filtering capabilities, which will help marketers manage large-scale campaigns by exception. 

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Marketers can also make alerts actionable by including standard fields such as Account, Campaign, Group, Keyword, Match Type, and Destination URL.

Push data to Google Sheets and Excel

Marin’s web query reporting solution makes it simple to push data from Marin to analyze in Excel or Sheets. Every time you open your workbook, you will have up-to-date data in existing reports customized for the needs of any business, across any product, and any geography for any stakeholder.

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Simply copy the report URL from Marin and paste it into the sheet, and Excel or Sheets will pull in the appropriate data.

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With our Google Sheets extension, you can even select your data directly from Google Sheets. 

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Web queries are great for powering the spreadsheet-based dashboards you are already using and sharing data with colleagues and clients who are not Marin users.

BI Connect

MarinOne's BI Connect is a powerful tool designed to facilitate the integration of your Marin data into a wide range of Business Intelligence (BI) tools. With BI Connect, you can connect your Marin data with popular BI tools like Tableau, Google Data Studio, and others. Learn more.

Connect to Marin data using our API

To facilitate the integration of Marin data into client-side tools such as CRM systems or internal reporting databases, Marin provides a reporting API. It is currently a reporting-only REST API. Marin’s API documentation is available at http://developers.marinsoftware.com/api/docs/.

Expand reporting possibilities with custom reports

We’re proud of the reporting options built into Marin. Still, we also know that performance marketers are a creative and demanding set of users, so we have built an unmatched custom reporting tool. With full access to all of the data in Marin and the ability to incorporate your first- and third-parties, our solutions engineers can craft a report to solve your most pressing digital marketing challenges.

Examples of custom reports we have built for our clients include:

  • Order detail
  • Path to conversion reporting
  • Custom budget pacing cycles
  • Promotional impact reports

Get started today

Marin’s reporting capabilities can provide unparalleled visibility and transparency into the performance marketing efforts of businesses of all sizes and industries. And our robust reporting’s just scratching the surface! Reach out to your Marin representative today to get started elevating your marketing game. Not a Marin customer yet? Sign up for a free trial to learn how Marin’s powerful AI and intelligent automation can take your paid media to the next level.

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Breaking down ad-tech walled gardens and their impact on digital advertising

Let’s explore the concept of ad-tech walled gardens and their impact on digital advertising. The term “walled garden” refers to a closed-system platform that retains customer data inside its digital ecosystem. These advertising ecosystems are usually controlled entirely by a single company. The goal is to keep user data within the company’s ecosystem so that other companies cannot access it.

Meta, Google, Amazon, X, TikTok, Pinterest, and Snapchat all have walled-garden data systems. The purpose is to maintain a competitive advantage - of course, Google doesn’t want Meta to have its data. But these walled gardens present a challenge for advertisers because all their data is siloed by platform. That’s why many advertisers opt to use a data unification platform like Marin Connect to unify data across platforms. Marin pulls data via API from every major ad platform so that advertisers can analyze all their data in one place and implement cross-channel advertising strategies.

How did walled gardens start? 

The phase-out of third-party cookies started in 2018 and blocked some of the access advertisers had to third-party data. While this change was great for data privacy, it forced each ad platform to call upon its first-party data for ad targeting—data the platforms most certainly did not want to share with one another. 

Here’s a little recap of the different data classifications:

  • First-party data: This data is collected directly by the organization. 
  • Second-party data: This is data collected and shared by a trusted source. 
  • Third-party data: This type of data is aggregated from multiple second-party sources. 

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The role of GDPR in ad-tech walled gardens 

The General Data Protection Regulation (GDPR) is comprehensive data protection legislation implemented by the European Union in 2018. It aims to protect citizens' data by enforcing strict data collection, storage, and usage guidelines. Its main benefit is granting individuals greater control over their data, including the right to access, correct, and delete information held by companies. 

GDPR negatively impacted the use of third-party cookies, and according to some studies, it even reduces revenue. Advertisers use third-party cookies to track users across different websites. Under the GDPR, companies must obtain explicit user consent before placing these cookies, leading to widespread changes in digital advertising operations. As a result, many organizations have shifted towards first-party data collection methods, relying on data gathered directly from their websites and apps. This shift contributed to the rise of "walled gardens," where large platforms like Google and Facebook create closed ecosystems that control access to user data and advertising.

Beyond the GDPR, other privacy acts, such as the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), further strengthened user privacy rights. These laws provide similar protections, giving consumers more control over their data and imposing stricter regulations on businesses regarding data handling and transparency.

How do walled gardens affect attribution? 

By preventing marketers from tracking and correlating data across platforms, walled gardens impede informed decision-making in several ways:

  • Limited measurement: Walled gardens make it more difficult for advertisers to track the success of campaigns across multiple channels and understand the real impact of different advertising efforts, resulting in attribution problems. ‍
  • Journey fragmentation: Because each walled garden operates within its own ecosystem, it's harder for marketers to track conversions throughout the user journey. ‍
  • Data accessibility: Limited access to user data within walled gardens hinders the ability to analyze data at a granular level. 

Here's a break down of the pros and cons of walled gardens for a few of the major ad platforms:

Overcoming walled gardens with Marin 

Marin has developed a powerful suite of solutions to make the most of digital advertising. The first tier of the suite, Marin Connect offers a new way to collect, unify, and analyze marketing data. The AI-powered solution offers cross-channel reporting, a unified data model, and powerful analytics. 

Interested in optimizing your data collection and analysis? Discover what the power of Marin’s AI can do for your marketing by requesting a demo.

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