“Marin is a key decision-support tool for me, incorporating campaign development, bid management and reporting tools all in one place. Prior to using Marin, our team completed each of these tasks one step at a time in each engine. This made analysis much more time consuming and far less actionable. Marin’s ability to simultaneously perform multiple operations is particularly helpful. For example, it allows viewing report results and act on them directly in the interface, without any offline analysis. Marin’s advanced capabilities integrating multiple metrics further assist our team in analyzing results at campaign, publisher or ad group level.”
– Ilya Cherepakhin, Lead Search Account Manager, New York
“Marin is the first thing I log into every morning. It’s priceless to be able to, with just one glance, see all of the campaign and program data in one place. Marin provides a snapshot of how my accounts are performing. One of my accounts is very regional. So I’ve set up 32 different geo-targeted folders to get a view of how keywords and ad groups are performing in each local market, and I also automatically generate granular, regional reports for the client. I never could have done this without Marin.”
– Laura Landesman, Search Manager, San Francisco
“My clients spend from one million to several million per year on paid search, and Marin is robust enough to handle even my largest accounts. I rely heavily on a few tools; the Bid Boost feature allows me to change bids based on seasonal or promotional trends, so ROI remains constant even with traffic upswings, while the folder tool allows me to combine both rules-based and campaign-based bidding for specific keyword groups. I also use Marin for reporting and trend analysis. If a keyword or campaign is trending poorly, I can see why right away and adjust it accordingly.”
– Haley Brothers, Senior Search Manager, Seattle
“I use Marin every day for keyword and URL uploads, bidding, and adding new keywords to the account. Before Marin, I used to work mainly in Google because the process of making changes to all three search engines was so painful and slow. But now I make changes on Marin and click a button to replicate the campaigns to all three search engines at once. It is a huge time saver.”
– Samantha Hartsfield, Search Account Manager, Chicago
“Marin streamlines account management, reporting, and accounting. Two of the features that save me the most time are trafficking and folders. It used to take me 45 minutes to upload one spreadsheet into our old system for each search engine; now I traffic to all three engines in one click with Marin. I also create dozens of folders for my clients – such as one on ‘boots’ and another on ‘sandals’ for my shoe retailer client – that instantaneously provide a broad view of how certain product lines or promotions are performing and why. My clients love this kind of reporting, and it’s so much more relevant and impactful than just reporting at the keyword or ad group level.”
– Oliver Gunn, Search Account Manager, New York
