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Marin Software Approved for Google Preferred AdWords API Pricing
Preferred status removes API costs and lowers the total cost of ownership for Marin Software customers.
SearchEngineLand
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Jul 1, 2010 |
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Yahoo! Microsoft Alliance – What? How? When?
Yahoo and Microsoft presents what the search alliance entails on a June 24th webcast.
MediaPost
SEMStreetCred.com
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Jun 30, 2010 |
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PPC Mad Scientists Prove Google Right… And Wrong
At SMX Advanced 201, four leading paid search experts, including Wister Walcott of Marin, share some of their recent experiments in paid search in a new session entitled The Mad Scientists of Paid Search. Matt Van Wagner gives a summary on the panel discussion.
SearchEngineLand
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Jun 28, 2010 |
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Facebook and Search: A Match Made in Heaven
Matt Lawson shares some tips on how to effectively advertise on Facebook.
Adotas
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Jun 10, 2010 |
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Mad Scientists of Paid Search
Wister Walcott's SMX Avanced presentation on why there is no linkage between position and conversion.
PPT Presentation (PDF)
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Jun 9, 2010 |
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Leading Paid Search Application Provider Marin Software Closes $11.2M Series D Financing
Marin Software will use new funds to further advance its category leadership through continued investment in product offerings.
NYTimes
TechCrunch
MediaPost
Adotas
SearchEngineLand
DigitalMediaWire
DowJones
Press Release
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Jun 3, 2010 |
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SMX Advanced Seattle 2010: Marin Software to Speak at Leading Search Industry Conference
Niraj Shah of Marin Software to share insights on boosting the performance of paid search at Search Marketing Expo (SMX) Advanced, to be held June 8 -9, 2010 in Seattle.
Press Release
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May 27, 2010 |
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Lead411 launches "Hottest Companies in San Francisco" awards
Marin Software was selected as one of the fastest growing technology companies in San Francisco.
Award
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May 18, 2010 |
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Marin Software Adds KAYAK to Its Growing List of Clients
Travel search site adopts Marin Search Marketer® to help manage its paid search advertising program .
Press Release
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May 11, 2010 |
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Urgency Marketing Strategies Using Google Ad Parameters
Matt Lawson shares why marketers should view ad parameters as an opportunity to innovate and increase their campaign ROI.
Search Engine Land
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May 10, 2010 |
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Marin Software Named One of The Best Places to Work in the Bay Area by the San Francisco Business Times
Leading paid search management application provider recognized for innovative culture, commitment to employees and trust in senior leaders.
Press Release
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Apr 30, 2010 |
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Google Changes Search Agency Policies
Google announces their new 3rd party policy for their Adwords API. Laurie Sullivan writes what this means for you and your search application.
MediaPost
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Apr 27, 2010 |
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Advanced Pay-Per-Click: Marin Software’s Wister Walcott to Speak at PubCon South 2010
Marin Software Co-founder and Vice President of Products will share insights on the topic “PPC- Uber Advanced” at PubCon South, to be held April 13 – 15, 2010 in Dallas Texas.
Press Release
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Apr 13, 2010 |
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Paid Search & Social Media: Can They Be Friends?
Matt Lawson shares how you can integrate social media into your search campaigns.
Search Engine Land
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Apr 12, 2010 |
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Marin Software Selected by AlwaysOn as an OnDemand Top 100 Winner
Leader in paid search management recognized as technology likely to disrupt emerging markets.
Press Release
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Apr 7, 2010 |
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Paid Search Marketing Update: Marin Software First to Reach $1 Billion in Paid Search Spend Under Management
The largest and fastest-growing provider of paid search marketing applications reaches industry milestone; advertisers and agencies increasingly adopt Marin to improve efficiency and financial results.
Press Release
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Apr 6, 2010 |
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TradeDoubler Announces Technology Integration Agreement with Marin Software for Enhanced Cross Media Tracking
TradeDoubler, the number one pan-European digital marketing company, today announced a technology integration agreement with Marin Software, provider of the leading enterprise-class paid search management application for large advertisers and agencies.
Press Release
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Apr 6, 2010 |
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HOW TO: Integrate Paid Search and Social Media for Better Marketing Results
Learn how can brands combine search and social media –- the bid-based, conversion-obsessed, ROI-driven world of paid search and the experimental, brand-building, hard-to-measure world of social –- to drive an overall increase in ROI.
Mashable
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Apr 1, 2010 |
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Marin Software, the Largest Paid Search Management Application Provider, Announces Tool to Manage Facebook Ads
Marin Software extends its industry-leading technology for managing and optimizing paid search marketing to advertisers using Facebook Ads.
SearchEngineLand
Adotas
btobonline.com
TechCrunch
MediaPost
Press Release
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Apr 1, 2010 |
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Lawson on paid search metrics
A Q&A session with Matt Lawson, Director of Marketing at Marin, about best practices for paid search metrics.
btobonline.com
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Mar 24, 2010 |
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SES New York 2010: Marin Software’s Wister Walcott to Speak at Search Industry Conference
Marin Software Co-founder and Vice President of Products will share insights on the topic “Search and the Integrated Marketing Mix” at Search Engine Strategies (SES) New York to be held March 22 – 26, 2010.
Microsoft Advertising Blog
Press Release
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Mar 22, 2010 |
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Offline Conversions: How To Measure The Real ROI Of Paid Search In A Multi-Channel World
Matt Lawson, Director of Marketing, goes over some tips to measure the impact of paid search marketing on offline conversion.
Search Engine Land
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Mar 15, 2010 |
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Razorfish Partners with Marin Software to Deliver Superior Paid Search Results
Marin Software and SMX West recognize Tim Ossmo as the winner of the 2010 SMX Biggest Search Geek Contest.
MediaPost
Search Engine Watch
Press Release
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Mar 8, 2010 |
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SMX West 2010: Biggest Search Geek Unveiled
Marin Software and SMX West recognize Tim Ossmo as the winner of the 2010 SMX Biggest Search Geek Contest.
Press Release
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Mar 3, 2010 |
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Seven Ways to Make Pay-Per-Click Pay
Diana Ransom from the Wall Street Journal interviews Chris Lien, CEO of Marin Software, and Ian MacDonald, VP and General Manager of Marin client CenturyNovelty, and shares some tips on how to make the most of paid search marketing.
Wall Street Journal
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Mar 2, 2010 |
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SMX West 2010: Marin Software To Speak at Leading Search Industry Conference
Marin Software co-founder and vice president of products, Wister Walcott, and product manager, Joel Hall, to join panels at SMX West to be held March 2 – 4, 2010 in Santa Clara, California.
Press Release
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Mar 1, 2010 |
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Got A Question About Paid Search? Ask Some Experts
Francis Mary Krug, contributor at Search Marketing Standard, writes about the Paid Search Experts Program sponsored by SearchEngineWatch and Marin Software.
Search Marketing Standard
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Feb 26, 2010 |
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Take Control of the Google Content Network: Marin Software Introduces Placement Targeting
Leading search marketing application delivers new insight into site and placement performance, unlocking higher ROI for Google Content Network advertisers.
Press Release
Adotas
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Feb 25, 2010 |
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Practical Long Tail Strategies For Enterprise-Class Paid Search Campaigns
Matt Lawson cuts through the hype and gives some practical tips for evaluating if the long tail is right for your business.
SearchEngineLand
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Feb 15, 2010 |
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Interview: Matt Lawson from Marin Software
PPC Ian interviews Matt Lawson on everything Marin Software.
PPC Ian
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Feb 10, 2010 |
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Industrial Strength
Take Control Of Google’s Content Network With Placement Targeting
Matt Lawson, Director of Marketing at Marin Software, shares some best practices to gain maximum ROI on the Google Content Network.
MediaPost
SearchEngineLand
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Jan 18, 2010 |
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Five Paid-Search Tips to Boost Quality Score (and Drive Higher ROI)
Matt Lawson, Director of Marketing at Marin Software, shares his tactics to increasing quality score and boosting ROI.
MarketingProfs.com
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Jan 12, 2010 |
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Tough Paid Search Questions Answered: Marin Software, Search Engine Watch, and ClickZ Launch Free Educational Program “Ask the PPC Experts”
Search marketers can now get answers to the questions that perplex them most from leading industry experts on www.paidsearchexperts.com
SearchEngineWatch.com
Press Release
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Jan 12, 2010 |
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Marin Software Selected by AlwaysOn as an OnMedia Top 100 Winner
Leading paid search management application, Marin Software, recognized for developing game-changing technology "likely to disrupt existing markets and entrenched players"
Press Release
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Jan 12, 2010 |
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Calling All Search Geeks: There is Still Time to Enter the 2nd Annual Biggest Search Geek Contest
Marin Software invites all search marketing experts to demonstrate their SEM smarts for a chance to win a trip for two to SMX West in Santa Clara in the second-annual SMX Biggest Search Geek Contest
Press Release
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Jan 6, 2010 |
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Searching For A Profitable Post-Holiday 'Deal Season'
Learn how to take advantage of post-holiday sales to clear out your remaining winter inventory and expose new buyers to your brand for the very first time.
MediaPost
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Dec 28, 2009 |
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Five Search Marketing Predictions for 2010
Learn five predictions for macro-trends that will fuel the next phase of paid search growth.
Search Engine Land
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Dec 23, 2009 |
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Reaching Post-Holiday Shoppers: The Search Begins
Matt Lawson, director of marketing at Marin Software, gives some advice on how to mazimize post-holiday sales using paid search.
OnlineMarketingStrategies.com
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Dec 21, 2009 |
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Calling All Search Engine Marketers: Outsmart Your Peers and Win Industry Acclaim
Marin Software is pleased to announce the second-annual SMX Biggest Search Geek Contest to test your knowledge of search engine marketing against your peers and win a free trip for two to Search Marketing Expo - SMX West to be held March 2-4, 2010.
ExpertSEM.com
Bill Hartzer
Search Marketing Expo
Search Engine Land
Press release
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Dec 1, 2009 |
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Busted: Three Boneheaded Paid Search Myths
Niraj Shah, product manager at Marin Software, clears up 3 paid search myths about the complexity and difficulty of paid search optimization.
Search Engine Land
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Nov 24, 2009 |
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In The Trenches
Practical Tips To Prepare For Cyber Monday & Beyond
Josh Dreller, Vice President of Media Technology for Fuor Digital, interviews Christopher Lien, CEO of Marin Software, on how to manage paid search during the holidays.
Search Engine Land
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Nov 20, 2009 |
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Last Minute PPC Holiday Shopping
Christopher Lien, CEO of Marin Software, gives Laurie Sullivan of MediaPost some tips for retailers to maximize their paid search programs during the holidays.
MediaPost
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Nov 18, 2009 |
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PubCon Las Vegas 2009: Wister Walcott of Marin Software to Speak on Panel at Search Marketing Conference
Wister Walcott, VP of Products at Marin Software, will speak on the "Enterprise-level Bid Management" panel at PubCon Las Vegas on November 10, 2009 at 2:55pm alongside Kevin Lee, Dave Roth and Daniel Boberg.
Press Release
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Nov 9, 2009 |
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Marin Software Debuts Multi-Dimensional Analysis for Search Marketing
Latest version of Marin Search Marketer® offers industry-leading capabilities that empower search marketers to make faster and smarter decisions to drive higher ROI.
Press Release
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Nov 9, 2009 |
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Marin Software Advanced ROI Campaign Management
WebMasterWorld interviews Matt Lawson, Director of Marketing at Marin Software, on Marin Search Marketer's latest features and Campaign Driven ROI whitepaper.
WebMasterWorld
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Nov 8, 2009 |
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Measure Paid Search Advertising's Contribution to Offline Sales: 4 Steps
Learn how Extra Space Storage increased paid search ROI by nearly 100% using Marin Serach Marketer.
MarketingSherpa
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Nov 3, 2009 |
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Get Rid Of Unwanted Clicks With Keyword Management
Niraj Shah, product manager at Marin Software, shares some simple tips on how to maximize ROI with effective keyword management.
Search Engine Land
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Oct 26, 2009 |
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Attribution Wars: In Defense Of The Last Click (Part I)
Andrew Goodman writes about his thoughts on attribution and clears up some "analytics myths" using data from Wister Walcott.
Search Engine Land
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Oct 19, 2009 |
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Search Marketing Case Study: Century Novelty Uses Marin Search Marketer to Boost Revenues by 20%
Ian MacDonald, VP and General Manager of online retailer Century Novelty, shares some stats on how Marin has helped their business.
Internet Retailer
MediaPost
Press Release
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Oct 7, 2009 |
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Paid Search – 3 Analytics Myths
Wister Walcott, Marin Software's Co-Founder and Vice President of Products, breaks down some widely held PPC beliefs: Google will pick the best creative for you, you should look at all prior clicks for accurate bidding, and "portfolio management" is difficult.
PPT Presentation (PDF)
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Oct 6, 2009 |
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Paid Search Analytics: Wister Walcott of Marin Software To Speak On Panel at SMX East 2009
Marin Software Co-Founder and VP of Products Wister Walcott to Speak on Analytics and Conversion Panel at Search Marketing Expo (SMX) East to be Held October 5-7, 2009 in New York
Press Release
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Sept 29, 2009 |
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Five Search Marketing Tips For The Holidays
Niraj Shah, Product Manager at Marin Software, gives specific strategies online retailers must take this year to reap the most sales possible.
Search Engine Land
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Sept 28, 2009 |
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Boost Quality Scores With These Simple Tips
Gain a competitive advantage with these simple tips to boost quality score by Niraj Shah, Product Manager of Marin Software.
Search Engine Land
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Aug 31, 2009 |
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Marin Software Experiencing Accelerated Client Growth in Down Economy
Leading search marketers such as Angie's List, CenturyNovelty.com, Insurance Quote, People Search Media, Salmat Digital and Way Technologies are some of the companies that have recently joined Marin Software's growing list of 130 clients and management of over $500 million in annual paid search spend.
Press Release
Search Engine Watch |
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Aug 10, 2009 |
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Beyond Bid Management: Marin Software Adds Advanced ROI-Based Campaign Management Features
Newest version of Marin Search Marketer® application adds powerful new features to enable marketers to combine effective bidding with sophisticated campaign management to increase profits.
Press Release |
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Aug 10, 2009 |
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SES San Jose 2009: Marin Software To Speak at Leading Industry Conference
Marin Software's Wister Walcott, Co-founder and VP of Products, and Niraj Shah, Product Manager, will panel at SES San Jose 2009. Walcott will panel "Brainstorming the Paid Search Super Tool" on Aug 13 at 3:45PM PST. Shah will panel "The New Search ROI: Measuring More than Conversion" on Aug 13 at 12:45pm PST.
Press Release |
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Aug 5, 2009 |
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Neo@Ogilvy Adopts Paid Search Management Application From Marin Software
Marin announces it's newest customer, Neo@Ogilvy, one of the world's largest full-service global digital and direct media agencies.
Press Release
Adotas
iMedia Connection |
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July 27, 2009 |
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Paid search spending is not going down
Ed Stevenson, managing director of Marin Software Europe, explains why the search industry is not hurting in this economy.
Econsultancy
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July 23, 2009 |
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Marin Pushes out Quality Score Tool
Chris Lien, CEO of Marin Software, unveils Marin Software's new Quality Score tool
MediaPost
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July 17, 2009 |
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Bing’s Impact: 3 Things Search Marketers Need To Know
Wister Walcott, co-founder and VP of Products at Marin Software, explains how Bing will affect search marketers.
Search Engine Land
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July 13, 2009 |
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Bing Drives Microsoft's Paid Clicks Up 13%
"Customers are spending more time planning campaigns on Bing than they were prior to its launch," Marc Barach, CMO of Marin Software, said.
Wall Street Journal
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June 23, 2009 |
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Dealing with Google's new trademark policy
Ed Stevenson, Managing Director of Marin Software's UK office, gives advice on how to deal with Google's new trademark policy.
Econsultancy
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June 22, 2009 |
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Attribution & The Customer Lifecycle: What Search Marketers Need To Know
Wister Walcott, co-founder and VP of Products at Marin Software, explains what search marketers need to know about attribution and the customer life cycle.
Serach Engine Land
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June 8, 2009 |
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Deal Radar 2009: Marin Software
Marin Software is showcased in Deal Radar 2009
Deal Radar
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June 3, 2009 |
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Marin Software Named As Finalist In 2009 American Business Awards
Marin Software announced it has been named a finalist in the "Most Innovative Company" category in the 2009 American Business Awards.
TradingMarkets.com
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May 21, 2009 |
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Google Trademark Process, Shifting Burden to Brand Owners
Wister Walcott, Co-founder and VP of Products of Marin Software, answers questions about how Google's Trademark process affects search marketers.
Adotas
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May 19, 2009 |
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Google's Trademark Policy Could Bring New Money To Paid Search
Marc Barach, CMO of Marin Software, shares why he believes Google's Trademark policy is not a threat to online advertisers.
Media Post
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May 18, 2009 |
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Attribution Alchemy: Mining Your Sales Funnel
Chris Wine writes how to mine your sales funnel.
Search Engine Land
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May 11, 2009 |
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Marin Software Closes $13 Million Series C Financing
Leading paid search management application provider has raised $25 million to date on the strength of its customer base, growing revenues, and next-generation technology used to manage the complexity and boost the effectiveness of large-scale search marketing programs.
TechCrunch
VentureBeat
Killer Startups
MediaPost
Search Engine Land
Adotas
CBS News
TechNews.AM
MercuryNews.com
DealBook, New York Times Blog
San Francisco Business Times
The Huffington Post
Dintz.com
Press Release
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April 28, 2009 |
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Marin Software makes senior appointments
Search marketing firm Marin Software has appointed Matthew Tucker as sales director and Brian Marin as director of client services of its European division.
BrandRepublic
NetImperative
Media & Marketing
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April 20, 2009 |
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Making Your Search Campaigns Work Harder During The Economic Downturn, Part Three
Chris Wine covers essential bidding techniques and strategies.
Search Engine Land
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April 13, 2009 |
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Search Marketing for the Big Fish in the Even Bigger Sea
There is always a lot of talk about how the little guy can make it in the big sea of search marketing, but Marc Barach, CMO of Marin Software, focuses on some of the challenges the large advertisers face in the industry.
WebProNewsVideoBlog
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April 8, 2009 |
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Three recession-proof strategies you can use for search success
Marin Software Co-Founder and VP of Products Wister Walcott gives 3 tips on keeping your search campaigns successful during this economic hardship.
DMNews
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April 1, 2009 |
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Marin Software Announces International Expansion in the UK
Marin Software today announced its international expansion with the opening of an office in the U.K. The company has appointed search marketing executive Ed Stevenson, former head of U.K. operations for 24/7 Real Media, as European Managing Director.
BrandRepublic
Revolution
New Media Age
NewsGuide.us
Melt Water News
NetImperative
TradingMarkets.com
TMCnet.com
Adotas
PRWeb
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Mar 26, 2009 |
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Paid Search ROI Slumping? Get Creative With Ad Creative!
Marin Software Co-Founder and VP of Products Wister Walcott discusses how to increase paid search ROI with creative ad copy.
SES Byline - PDF (248k)
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Mar 25, 2009 |
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Smart Search Marketing Strategies in an Economic Downturn: Using Advanced Paid Search Techniques to Maximize ROI
Marin Software Co-Founder and VP of Products Wister Walcott to Deliver Advanced Techniques and Strategies for Search Marketers at Search Engine Strategies (SES) New York to be Held March 23-27, 2009
Ad Center Community
Press Release
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Mar 23, 2009 |
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Meet America’s Biggest Search Geek
Keri Morgret takes home the top prize; recognized as winner by Search Marketing Expo and Marin Software
Jeremy Hermanns dot org Press Release
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Feb 10, 2009 |
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Making Your Search Campaigns Work Harder During The Economic Downturn, Part Two
"As economic uncertainty continues, smart search marketers are on the lookout for ways to wring better results out of existing campaigns,” says Chris Wine.
Search Engine Land
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Feb 2, 2009 |
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Marin SEM Tool Assigns Keyword ROI
Marin Software will unveil a tracking feature today that allows marketers to determine the return on investment from search engine marketing campaigns. MediaPost - Laurie Sullivan
BizReport - Kristina Knight
Search Engine Watch.com - David Szetela
Search Engine Land - Greg Sterling
Press Release
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Jan 29, 2009 |
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Who's the Biggest Search Geek in America: New Leader Emerges
A new top scorer has surfaced in the final weeks of the Biggest Search Geek Contest. With a top score of 76.8%, the new leader beats out the previous top score of 71.25%.
PR Web
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Jan 22, 2009 |
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Expert: Big Brands Have Big Search Challenges
"Large brands have unique challenges managing paid search advertising campaigns. Running a paid search campaign for a large site means more than managing keywords, bids and budgets to succeed,” says Laurie Sullivan.
MediaPost
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Jan 16, 2009 |
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Biggest Search Geek Competition Heats Up
Over 1,100 search marketers have already entered the Biggest Search Geek Contest.
PR Web
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Jan 5, 2009 |
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Tips for Making your Search Campaigns Work Harder During the Economic Downturn
"Even in this challenging economy, paid search will continue to be one of the best-performing marketing methods out there,” says Chris Wine.
Search Engine Land
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Dec 16, 2008 |
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Search Geeks: Demonstrate Your SEM Smarts and Gain the Recognition You Deserve
Marin Software sponsors the first-ever SMX Biggest Search Geek Contest to recognize the most knowledgeable search marketers.
Read press release
John Batelle's Search Blog
Blogation – David Rodnitzky
Greg Sterling's Thoughts
Search Engine Land – Josh Dreller
DCCrowley
WebProNews – Mike Sachoff
SEM Geek – Greg Myers
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Dec 10, 2008 |
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Pay-Per-Click Marketing Strategies for Tough Times
"Paid search lets retailers get rapid feedback on campaign performance and measure their return on investment with pinpoint accuracy.” Says Wister Walcott.
Internet Retailer
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Dec 2008 |
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Search Advertising May Be More Resilient Than Expected
Because of the opportunities in the market, Chris Lien predicts Microsoft will make another pass at Yahoo.
TechPulse360
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Nov 28, 2008 |
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Marketers Turn to Search Ads to Boost Holiday Sales
"All of this comes down to consumer behavior rather than what marketers do," said Marc Barach, CMO of Marin Software.
Brandweek
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Nov 26, 2008 |
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Search Marketing Is Better Than a Bailout
According to an October research report from Marin Software and JupiterResearch, large advertisers would be spending more on paid search if they could.
Adotas
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Nov 24, 2008 |
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Former Yahoo! Vice President, Ram Gupta, Joins Marin Software as Chief Technology Officer
Gupta brings nearly two decades of progressive IT management and software development experience to Marin Software and his appointment comes at a time of rapid growth for Marin.
Press Release
AOL Money
Internet Retailer
Topix
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Oct 23, 2008 |
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Google’s Net (and Stock) Rise Sharply
Chris Lien, CEO of Marin Software, tells the New York Times that our business has not seen any weakness, despite the slower economy.
New York Times
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Oct 16, 2008 |
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Study Reveals Untapped Billions In Search Marketing
New data shows the largest search marketers would spend even more if they could, according to recent study from Jupiter Research.
Press Release
Search Engine Land
Adotas
Wired
Portfolio.com
WebProNews
Marketing Vox
AdWeek
eMarketer
Blogation
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Oct 15, 2008 |
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Search in Uncertain Times
Believe it or not, it’s possible to craft an effective SEM program during volatile times, if you follow a few simple strategies. The following SEM tips and techniques will eliminate wild fluctuations in your campaign effectiveness and help you get the most out of your pre-determined SEM budget.
Search Engine Land
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Oct 7, 2008 |
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Boosting The Effectiveness of Search Engine Marketing Wister Walcott of Marin Software to Speak at SMX East
Mr. Walcott will deliver practical insights and proven strategies for using analytics to boost the effectiveness of paid search marketing programs, showing marketers how to analyze and optimize campaigns to boost ROI and conversions.
Press Release
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Oct 6, 2008 |
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Marin Software Customers Hit $200 Million Mark
in Annual Search Marketing Spend
SEM innovator sees rapid customer adoption of its enterprise-class paid search management application by advertisers and agencies in first ten months since launch.
Press Release
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Sept 22, 2008 |
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Interview: Marin Software Co-Founder And CEO, Christopher Lien
ThinkPanmure, a firm that specializes in advising investment bankers, shares the transcript of their interview with Marin Software’s Founder and CEO, Christopher Lien.
ThinkPanmure - PDF (476k)
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Sept 5, 2008 |
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Case Study: Optimize Keyword Bids to Boost Conversions to 17% and Multiply Revenue Stream: 5 Steps
Check out how an online education site boosted their course-takers five times. Includes five lead-gen steps and keyword optimization know-how.
Marketing Sherpa
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Aug 14, 2008 |
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Spend More, Spend Better … See ROI Rise
Wister Walcott, Marin Software’s Co-Founder & VP of Products, shares his top 5 tips on how search marketers can improve their return on investment.
Adotas
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July 28, 2008 |
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Marin Software Selected by AlwaysOn as an AO Global 250 Winner
Marin Software recognized for its game-changing search marketing solution for large advertisers and agencies that helps them harness the power of paid search advertising.
Press Release
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July 17, 2008 |
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Yahoo/Google Pact: What's A Search Marketer To Do?
By now we are all aware that paid search is a dynamic and competitive business, but every so often we are reminded just how true this is. Marin Software’s VP of Products, Wister Walcott, discusses the partnership.
Online Media Daily
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July 7, 2008 |
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The Yahoo-Google Deal: Will it Really Make Yahoo Money?
Search expert David Rodnitzky shares some theories about the possible outcomes of the Google-Yahoo advertising partnership.
Blogation
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June 26, 2008 |
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How to Win the Search Position Game
Sometimes being in the third or fourth paid search position is actually more effective – and a lot cheaper – than winning the top spot. Find out when it pays and when it doesn't. Marin Software CEO and founder Chris Lien discusses top techniques in improving your paid search efforts.
iMedia Connection
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June 19, 2008 |
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The Top 3 Reasons PPC Lead Gen Campaigns
Miss Volume Targets - Part 2
Bid-capping, position capping, and a tightened or shifting market may limit your ability to meet your volume goals. This article breaks down examples of why you may run into these problems.
Search Engine Watch.com
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April 7, 2008 |
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Marin Software Closes $7.25M Series B Financing
Led by Benchmark Capital
Large market opportunity, growing customer list attract leading venture firm.
Press release
New York Times Dealbook
VentureBeat
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April 7, 2008 |
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Marin Software Sees Strong Demand for
Enterprise-Class Search Management Application;
Company Signs Razorfish, Cobalt, ZipRealty
Strong growth in search management category underscores critical need for tools to help large search marketers deal with increasing complexity of paid search campaigns.
Read press release
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April 7, 2008 |
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Affiliate Summit 2008 – Marin Software “The Find”
Paid search veteran, Heather Paulson, comments on her find of the show, the Marin Search Marketer™. She opines about many of the benefits and features of our application.
ReveNews
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Feb 27, 2008 |
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Bid Management Lookback Options
Industry insider, Eric Enge, agrees with Marin Search Marketer’s methods for adjusting bids. This approach includes: using unique time frames for each keyword based on impressions and click-throughs, using grouping techniques when the numbers aren’t large enough to make a good guess, and focusing bid adjustments on successful keywords.
Search Engine Watch.com
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Nov 14, 2007 |
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