SAVE TIME AND IMPROVE
FINANCIAL PERFORMANCE

As the largest and fastest growing on-line advertising channel, paid search continues to become more complex and competitive. In this changing environment, search marketers often struggle to manage campaigns, spreadsheets and business goals across multiple engines.

Marin Search Marketer®, a hosted search management application, helps advertisers manage and grow their search campaigns. Designed for those who are spending more than $50,000 monthly on paid search, Marin addresses the workflow, analysis and optimization needs of professional search marketers, while saving time and improving financial performance.

CROSS-PUBLISHER CAMPAIGN MANAGEMENT

Marin Search Marketer provides a single interface for advertisers to create and manage their paid search campaigns, ending the time-consuming task of visiting individual ad centers. Continuously updated business logic frees online marketers from tracking individual engine feature and rule changes.

The Marin cross-publisher campaign management functionality aggregates revenue and cost data and provides a central point for import / export and bulk updates. Full ad text support allows advertisers to quickly and easily create, compare and adjust creative copy.

Cross-publisher folders enable dynamic grouping of keywords, ad groups, and campaigns to better align search efforts with marketing initiatives. For all changes, the application maintains a full change history for review and auditing.

BUILT-IN KEYWORD GENERATION AND SUBMISSION

Marin helps marketers build out their keyword set more quickly and completely compared to the manual submission work required with standalone tools. The application auto-generates new keyword recommendations, and can designate destination URL's and target ad groups automatically, reducing submission work.

FLEXIBLE BID OPTIMIZATION

Marin Search Marketer includes a patent-pending optimizer designed to maximize results across a wide range of goals, including:

The keyword-level bidding system uses advanced statistics to evaluate past performance for both high- and low-volume keywords. Unlike solutions using closed, “black box” bidding, Marin Search Marketer features an open, flexible algorithm. Furthermore, calculated bids appear as recommendations, leaving the marketer in charge of applying them or not.

INTERACTIVE, BUSINESS-LEVEL ANALYTICS

Marin Search Marketer delivers a deeper understanding of search activity to drive better marketing decisions. Based on granular and easy-to-navigate metrics, advertisers can quickly:

TRY MARIN SEARCH MARKETER TODAY AND SEE IMMEDIATE RESULTS

Marin Search Marketer is a browser-based, software-as-a-service offering. Most search marketers can be up and running in a day.