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Apple iPad Measurability Brief

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Read the White Paper

Apple iPad Measurability Brief

Apple iPad Pits Consumer Privacy Against Advertising Measurability Research Brief

The Apple iOS platform, which powers the iPad, iTouch and iPhone, is used by over 130 million consumers. However, the primary web browser on these devices blocks third-party cookies by default, creating significant measurement challenges for advertisers.In a recent study, Marin Software examined the impact of cookie blocking on the accuracy of key advertising metrics. Our findings, which are presented in this Research Brief, will help you answer the following questions:

  • Can marketers reliably gauge traffic and conversions originating from iOS devices?
  • Do iOS users behave differently than typical Internet users?
  • Given the proliferation of iOS devices, what should marketers be doing differently?
Apple iPad Measurability Brief

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Advertising Trends to Watch in 2024 Report

After years of unbridled growth and unprecedented spikes stemming from the pandemic, the US digital ad market is settling into a period of more modest and predictable growth. But beneath those calm waters, there is turbulence in many parts of the ecosystem, including TV and connected TV (CTV) ad measurement, identifier deprecation, AI, and streaming. This eMarketer analyst report will cover key advertising trends and predictions to win over consumers in 2024.

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Navigating Marketing Data Platforms: A Buyer's Handbook

You’ve figured out you need a platform to help you make sense of all your marketing data. But how do you choose the right one for your team? We’ve built this quick and easy guide to help point you in the right direction. 

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Check out our MDP Buyer’s Handbook today to help get you on the path from random marketing data to unified marketing intelligence today!

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Marketing Data Pipelines: Turning Data Into Insights

Wrangling and making sense of all your marketing data is hard. For longer than a decade, we’ve been helping companies solve some pretty complex marketing data challenges – and we’ve compiled some of the knowledge we’ve gained over the years into a handy guide. The tl;dr? It’s complicated, but with the right tools, namely a marketing data pipeline (MDP), it doesn’t have to be hard! In this guide we break it all down to help you make sense of it, including breaking down:

  • What an MDP is
  • The stages of MDP maturity
  • Some of the key challenges with building an MDP
  • How to tell if you need an MDP
  • How to get started
  • And so much more!

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Check out the report to learn all about corralling your marketing data today!

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