Happy Friday, my Digital Darlings,
Another week in the digital trenches and I’m here to break it all down for you. Let’s get right into it!
Perplexity's pitch deck offers advertisers a new vision for AI search
Guess who's stepping into the AI spotlight? Perplexity, with a pitch deck that’s turning heads and rewriting the rules of AI search. Advertisers, take note—this isn’t just another tech trend; it’s cutting edge thought leadership. With Perplexity’s fresh vision, you might just find your next campaign strategy within the depths of AI magic. So, are you ready to dive in or will you be left behind in the digital dust?
Pinterest explores publisher partnerships to boost ad sales
Pinterest is cozying up to publishers in a bid to boost ad sales. That’s right, my darlings, the platform known for pretty pins is getting serious about making bank. For digital marketers, this is your invitation to rethink how you use Pinterest. With new partnerships on the horizon, the potential for more targeted, lucrative ad placements is heating up. So, are you ready to pin your hopes on Pinterest, or will you miss out on the next big opportunity? And, finally, in e-commerce news…
40% of Consumers Paid Full Price During Amazon Prime Day, Walmart+ Week
While shopping certainly spiked at Amazon during Prime Week, shoppers weren’t just there for the deals. Turns out, 40% of shoppers didn’t wait for discounts and splurged on full-price items during Amazon Prime Day and Walmart Week. That’s right, even in the age of deal-hunting, luxury spending is alive and well. For digital marketers, this is your cue: the right products and the right moments can still command top dollar.
TikTok must face a lawsuit for recommending the viral ‘blackout challenge’
TikTok is in trouble—again. The infamous Blackout Challenge has sparked another lawsuit, and the appeals court says they can’t hide behind Section 230. For digital marketers, this is a stark reminder: the platforms where you push your content are more than just engagement goldmines; they're legal minefields too. As courts crack down on dangerous trends, your brand’s safety and ethics strategy needs to be sharper than ever.
Google removes Auction Insights from Looker Studio
If you’ve felt like something’s missing from your Looker dashboards lately, it’s probably because Auction Insights have disappeared. The tool you relied on to peek into your competition’s bidding strategies is gone. Why does it matter? Well, without this inside scoop, your digital campaigns might feel like navigating the Met steps blindfolded. You’ll have to work extra hard to stay ahead of the competition now. So, marketers, it's time to adapt or risk being left in the dust. In other Google news…
Google introduces YouTube creator-based audience targeting
Google’s rolling out a new way to target audiences, and this time, it’s all about those YouTube creators. With creator-based audience targeting, your ads can now zero in on fans of specific influencers. For digital marketers, this means one thing: precision. If you play your cards right, your campaigns could hit just the right note with the perfect crowd.
Well that’s a wrap, my Digital Darlings. As we dive into the weekend, let these insights fuel your strategies and sharpen your campaigns. Remember, in the ever-changing world of digital marketing, staying ahead means staying informed and adaptable. Whether it’s navigating new tools from Google, leveraging AI, or keeping a close eye on privacy regulations, the digital landscape is always evolving. Keep your eyes on the prize and your strategies on point. Until next week—keep slaying those campaigns!
You know you love me…
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