Marin helps digital marketers save time by automating manual work, but we never want our users to feel like our AI is operating in a black box. Our automation summary dashboard lists every action our AI takes, so you can understand the changes being made to your account and the logic behind them.
Quantify the work being done for you
Marin is packed with customizable automations. We want you to know what’s happening, when, and most importantly, the impact on your campaigns. If you notice a change in the performance of a campaign, you need an easy way to get to the bottom of it.
With Marin’s Automation Impact Dashboard, you can see exactly what actions Marin implemented and drill down into specifics to investigate deeper.
Understand the value of automation
It’s easy to take intelligent automation platforms for granted, so having a quick way to measure their ROI is key. It’s really important to understand what actions the system is doing on your behalf, but we take it a step further and tell you their value as well. For instance, we show the amount of revenue each automated process drives, giving you greater insight into the value these automations are driving to your bottom line.
Want more transparency on your automations?
If you want to know more about what Marin’s doing behind the scenes, it’s already live in your system under Impact Summary in the Automate menu.
If you want to customize what it tracks, reach out to your Marin representative today – and if you aren’t yet on Marin, reach out to us to get started!
Explore more content
case study
QUODD Boosts Conversions by 500% in Just One Month with Marin Ascend
Background
QUODD is a leading provider of real-time market data and end-of-day pricing solutions, serving a diverse client base across the fintech, wealth management, investment management, and retirement sectors. Known for delivering fingertip access to comprehensive financial data with unmatched quality and speed, QUODD's clients rely on them for mission-critical information across equities, options, bonds, futures, and more.
Google launched responsive search ads (RSAs) to simplify the ad creation and testing process, offering search advertisers high-performing ads with less effort. Now, advertisers can deliver search ads at scale without having to assemble multiple ad versions.
Download our guide, Getting Started with Responsive Search Ads, to learn all about this groundbreaking ad format. It answers these questions and more:
What are responsive search ads?
How do they fit into your paid search campaigns?
What are RSA best practices to boost clicks and conversions?
How Marin Unlocks Optimization Across Ad Platforms
Performance Marketing at Scale: How Marin Unlocks Optimization Across Ad Platforms
Managing a performance marketing program at any scale is complex. The most basic program spans across at least 2 or 3 ad platforms (Google, Meta, and Amazon). And for most of us, it’s exponentially more complicated, with dozens of accounts spanning a gaggle of ad platforms; “marketing campaigns” that cut across the “Campaigns” at the ad platforms.
We have solved this challenge of understanding performance and optimizing across ad platforms with Marin Strategies. Strategies allow marketers to optimize subsets of campaigns based on shared objectives, whether it’s by product category, funnel stage, geography, or business line.
Now, we’ve made it even easier. With bulk creation and editing, Marin Strategies empowers you to manage optimizations at scale, making campaign management smoother, faster, and more effective. Read on to learn more about how Strategies can transform your workflows and unlock growth.
The Challenge: Managing Complexity Across Platforms and Business Goals
Digital marketers today are tasked with juggling multiple ad platforms—Google, Meta, Amazon, LinkedIn—each with its own optimization levers, reporting structures, and bid strategies. On top of that, different parts of a business often have distinct objectives:
Retail brands need to optimize differently for high-margin vs. low-margin products.
Lead gen marketers structure campaigns around funnel stages, balancing efficiency with volume.
Global brands require geo-specific strategies with different performance benchmarks.
Agencies need to manage multiple clients while maintaining efficiency across accounts.
Trying to align all these moving parts manually is a daunting task. That’s where Marin Strategies comes in.
The Solution: Marin Strategies = Efficiency & Performance
With Marin Strategies, you can group campaigns based on shared business goals and apply advanced optimization techniques—no matter which ad platform they’re running on. And now, with bulk creation and editing, managing strategies at scale has never been easier.
Why This Matters for Performance Marketers
🔹 Optimize Holistically Across Platforms – Unlike publisher tools focusing on a single ecosystem, Marin lets you optimize strategies across Google, Meta, Amazon, and more. You get the benefits of Portfolios with seamless dynamic allocation of spend to where it is most impactful.
🔹 Advanced Forecasting & Pacing – Get predictive insights into expected results and ensure you’re hitting your goals with automated pacing against targets.
🔹 Automate and Scale – Updating budgets, bid targets, or goals across multiple strategies is now effortless with bulk editing, saving time and reducing errors.
🔹 Roll-Up Reporting Made Easy – Instead of pulling reports separately from each ad platform, Marin Strategies consolidates data, giving you a clear view of performance across all your campaigns.
🔹Compliance Marin ensures your settings match your goals. We protect you from overspending by pausing campaigns if needed and alert you to any mismatches between your goals and campaign settings.
Real-World Impact: How Brands Use Marin Strategies to Win
🚀 E-commerce Brands use strategies to optimize different product categories, ensuring high-margin products receive aggressive bids while maintaining efficiency on lower-margin items.
📈 Financial Services Brands leverage Marin Strategies to balance lead volume and cost-per-acquisition across multiple platforms, optimizing separately for upper-funnel awareness and bottom-funnel conversions.
💡 Agencies scale effortlessly, managing multiple clients within Marin while applying consistent optimization strategies across accounts.
What’s Next? Take Optimization to the Next Level with Ascend
Marin Strategies is a core part of our Ascend Optimization Suite, which has driven measurable success for brands worldwide. Quodd boosted conversions by 500% in just one month. A leading healthcare marketer increased conversions by 78%. See more real-world results in our latest case studies.
Ready to scale smarter? Try Marin Strategies today and experience the power of cross-channel optimization.
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