Marin helps digital marketers save time by automating manual work, but we never want our users to feel like our AI is operating in a black box. Our automation summary dashboard lists every action our AI takes, so you can understand the changes being made to your account and the logic behind them.
Quantify the work being done for you
Marin is packed with customizable automations. We want you to know what’s happening, when, and most importantly, the impact on your campaigns. If you notice a change in the performance of a campaign, you need an easy way to get to the bottom of it.
With Marin’s Automation Impact Dashboard, you can see exactly what actions Marin implemented and drill down into specifics to investigate deeper.
Understand the value of automation
It’s easy to take intelligent automation platforms for granted, so having a quick way to measure their ROI is key. It’s really important to understand what actions the system is doing on your behalf, but we take it a step further and tell you their value as well. For instance, we show the amount of revenue each automated process drives, giving you greater insight into the value these automations are driving to your bottom line.
Want more transparency on your automations?
If you want to know more about what Marin’s doing behind the scenes, it’s already live in your system under Impact Summary in the Automate menu.
If you want to customize what it tracks, reach out to your Marin representative today – and if you aren’t yet on Marin, reach out to us to get started!
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case study
QUODD Boosts Conversions by 500% in Just One Month with Marin Ascend
Background
QUODD is a leading provider of real-time market data and end-of-day pricing solutions, serving a diverse client base across the fintech, wealth management, investment management, and retirement sectors. Known for delivering fingertip access to comprehensive financial data with unmatched quality and speed, QUODD's clients rely on them for mission-critical information across equities, options, bonds, futures, and more.
Google launched responsive search ads (RSAs) to simplify the ad creation and testing process, offering search advertisers high-performing ads with less effort. Now, advertisers can deliver search ads at scale without having to assemble multiple ad versions.
Download our guide, Getting Started with Responsive Search Ads, to learn all about this groundbreaking ad format. It answers these questions and more:
What are responsive search ads?
How do they fit into your paid search campaigns?
What are RSA best practices to boost clicks and conversions?
Solving the Agency Reporting Challenge: Powerful Forecasting with Marin BI Connect
Client reporting is a cornerstone of marketing agencies' success. Clients expect detailed, actionable updates on campaign performance. This demand for comprehensive insights often creates a challenge: seamlessly aggregating data across channels, predicting future trends, and enabling scenario planning without sinking countless hours into manual reporting.
Enter Marin’s BI Connect: a powerful solution designed to automate reporting, enable forward-looking insights, and empower agencies to deliver more value to their clients.
The Challenge: Accurate, Holistic, Forward-looking Reporting
Agency reporting often grapples with several hurdles:
Fragmented Data: Campaign performance data lives across multiple platforms (Google, Meta, Amazon, LinkedIn, and others), requiring manual collection and normalization.
Time-Consuming Processes: The sheer volume of data, especially at the campaign-grain level, makes it hard to aggregate detailed and easy insights for clients to understand.
Simplistic Forecasting: Traditional reporting tools focus solely on historical data, leaving agencies scrambling to provide clients with future projections or scenario planning for clients. Clients often ask, “Where will we land this month?” Agencies need answers that factor in seasonality, day-of-week effects, and other trends without constant recalculations.
Scenario Planning: Brands often want to know what will happen if they increase or decrease their spending or adjust their allocation. Without accurate forecasts, this is often a guessing game based on vague performance benchmarks.
The Solution: Automated Reporting with Powerful Forecasting
Marin’s BI Connect is a game-changer for agency reporting, allowing agencies to build customized reporting based on an automated data framework. Marin gathers performance data across search, social, and retail media ad platforms, combines conversion data from hundreds of sources, and distributes it to your data warehouse, BI tool, or spreadsheet-based reporting.
Marin’s advanced AI examines past performance, key business events, and ad platform forecasts to create detailed campaign-level predictions for clicks, conversions, and revenue, considering the current spending. In the example above, you can see how day-of-week variance, overall growth trends, and the impact of specific events need to be factored into an accurate prediction.
These projections incorporate crucial trends like day-of-week, month, and year-over-year seasonality, giving agencies and their clients a clear view of what to expect at the end of the month. You can also answer that question: “What would I get if I invest another $50K this month?”.
Scenario Planning Made Simple
BI Connect empowers agencies to run “what-if” scenarios at the campaign-grain level. Whether clients want to know the impact of increasing spending by 10% or shifting budgets between platforms, agencies can quickly and confidently model outcomes.
Customizable and Flexible
With data available at the campaign-grain level, agencies can build reports tailored to specific client needs. Whether high-level overviews or granular performance details, BI Connect adapts to deliver the right insights.
Why It Matters for Agencies
Efficiency: BI Connect saves agencies countless hours by automating data collection and reporting workflows.
Accuracy: Projections are rooted in Marin’s AI-driven insights, ensuring that future trends and recommendations are reliable.
Client Satisfaction: Offering future-focused insights and scenario planning elevates the value agencies provide to clients, strengthening relationships and winning trust.
Scalability: Whether managing a handful of accounts or dozens, BI Connect scales to handle data complexity, enabling agencies to grow without increasing operational burden.
Empower Your Agency with Marin BI Connect
In the fast-paced world of digital marketing, agencies need tools that simplify complexity and enable smarter decisions. Marin BI Connect meets the challenge of cross-channel reporting and sets agencies apart by providing forward-looking insights that clients crave.
Ready to see how Marin BI Connect can transform your reporting? Schedule a demo today and take your agency’s reporting to the next level.
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