Background
Kiwi.com is a flexible, easy-to-use travel booking site. Kiwi.com provides a fare aggregator, a metasearch engine, and booking for cheap flights, trains, hotels, and car hire with 24/7 customer support.
Marin’s algorithmic bidding has automated our bidding strategy, while driving down the cost per conversion by over half, both saving time and driving efficiency.
Challenge
In the highly competitive travel booking space, Kiwi wasn’t hitting their goals. Using Google Ads Smart Bidding and manual optimizations, the Kiwi teams were also spending countless hours analyzing campaign data to determine the appropriate bid strategy based on campaign targets.
After coming up short, the company started to look for ways to improve efficiencies and decrease cost per conversion. Marin suggested testing our bidding algorithm for a more automated approach.
Solution
Marin’s performance marketing experts provided extensive guidance and consultation to ensure MarinOne Bidding would deliver the desired results with its “always-on” responsive algorithm.
Marin analyzed Kiwi.com’s entire account and provided bid strategies that incorporated historical costs per conversion and the company’s specific campaign objectives. Marin was able to provide full transparency into the bid suggestions, and the Kiwi team was able to evaluate forecasted performance with Marin’s comprehensive budget optimizer tool, giving them real-time visibility into how their campaigns were doing.
Results
The campaigns that used MarinOne Bidding experienced exceptional results, and Marin continues to drive down conversion costs:
- 28% increase in conversion volume
- 50% decrease in cost per conversion
- 21% increase in conversion rate
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Performance Marketing at Scale: How Marin Unlocks Optimization Across Ad Platforms
Managing a performance marketing program at any scale is complex. The most basic program spans across at least 2 or 3 ad platforms (Google, Meta, and Amazon). And for most of us, it’s exponentially more complicated, with dozens of accounts spanning a gaggle of ad platforms; “marketing campaigns” that cut across the “Campaigns” at the ad platforms.
We have solved this challenge of understanding performance and optimizing across ad platforms with Marin Strategies. Strategies allow marketers to optimize subsets of campaigns based on shared objectives, whether it’s by product category, funnel stage, geography, or business line.
Now, we’ve made it even easier. With bulk creation and editing, Marin Strategies empowers you to manage optimizations at scale, making campaign management smoother, faster, and more effective. Read on to learn more about how Strategies can transform your workflows and unlock growth.
The Challenge: Managing Complexity Across Platforms and Business Goals
Digital marketers today are tasked with juggling multiple ad platforms—Google, Meta, Amazon, LinkedIn—each with its own optimization levers, reporting structures, and bid strategies. On top of that, different parts of a business often have distinct objectives:
- Retail brands need to optimize differently for high-margin vs. low-margin products.
- Lead gen marketers structure campaigns around funnel stages, balancing efficiency with volume.
- Global brands require geo-specific strategies with different performance benchmarks.
- Agencies need to manage multiple clients while maintaining efficiency across accounts.
Trying to align all these moving parts manually is a daunting task. That’s where Marin Strategies comes in.
The Solution: Marin Strategies = Efficiency & Performance
With Marin Strategies, you can group campaigns based on shared business goals and apply advanced optimization techniques—no matter which ad platform they’re running on. And now, with bulk creation and editing, managing strategies at scale has never been easier.
Why This Matters for Performance Marketers
🔹 Optimize Holistically Across Platforms – Unlike publisher tools focusing on a single ecosystem, Marin lets you optimize strategies across Google, Meta, Amazon, and more. You get the benefits of Portfolios with seamless dynamic allocation of spend to where it is most impactful.
🔹 Advanced Forecasting & Pacing – Get predictive insights into expected results and ensure you’re hitting your goals with automated pacing against targets.
🔹 Automate and Scale – Updating budgets, bid targets, or goals across multiple strategies is now effortless with bulk editing, saving time and reducing errors.
🔹 Roll-Up Reporting Made Easy – Instead of pulling reports separately from each ad platform, Marin Strategies consolidates data, giving you a clear view of performance across all your campaigns.
🔹Compliance Marin ensures your settings match your goals. We protect you from overspending by pausing campaigns if needed and alert you to any mismatches between your goals and campaign settings.
Real-World Impact: How Brands Use Marin Strategies to Win
🚀 E-commerce Brands use strategies to optimize different product categories, ensuring high-margin products receive aggressive bids while maintaining efficiency on lower-margin items.
📈 Financial Services Brands leverage Marin Strategies to balance lead volume and cost-per-acquisition across multiple platforms, optimizing separately for upper-funnel awareness and bottom-funnel conversions.
💡 Agencies scale effortlessly, managing multiple clients within Marin while applying consistent optimization strategies across accounts.
What’s Next? Take Optimization to the Next Level with Ascend
Marin Strategies is a core part of our Ascend Optimization Suite, which has driven measurable success for brands worldwide. Quodd boosted conversions by 500% in just one month. A leading healthcare marketer increased conversions by 78%. See more real-world results in our latest case studies.
Ready to scale smarter? Try Marin Strategies today and experience the power of cross-channel optimization.
