Overview
Resolution Media is a globally connected digital agency that prides itself on being at the forefront of digital technology. It strives to employ cutting-edge digital solutions for its clients to ensure it delivers exceptional results and continues to remain ahead of the curve. Resolution Media works with Sensis, an organisation that helps Australians to find, buy and sell across a network of local search and digital marketing solutions.
Challenge
A key business objective for Sensis is to maximise sales and return on investment for its digital suite. However, given the search market is extremely saturated for its services today, a pattern has emerged whereby cost per click has become increasingly expensive and conversion rates have lessened; challenging the company’s ability to achieve its targets. Because of the complexity of Sensis’ offering, Resolution Media needed an automated system that would enable them to optimise keywords, test ad copy and drive efficiencies more intelligently to ensure the best return on investment.
Solution
Resolution Media chose to work with Marin Software for its sophisticated marketing solution knowing that it would allow them to achieve Sensis’ set targets in a complex and crowded marketplace. Marin Software’s technology allowed Resolution Media to make informed decisions on behalf of Sensis based on the insights the technology displayed. By gaining this visibility, the Resolution team are now able to achieve and exceed Sensis’ search objectives. Marin provided customer support throughout the planning, implementation and integration stages as well as offering suggestions on ways to further improve performance.
Result
By utilising Marin Software, Resolution Media has seen a 42 per cent increase in conversions for Sensis and a 45 per cent drop in its CPA. In terms of keyword optimisation, Resolution Media is now in a position to offer more efficient and economical campaigns by up-weighting high performers, eliminating poor performers and expanding the keyword set into new untested areas.
Marin Software’s integration across multiple platforms has given Resolution Media a transparent analysis of the Sensis campaign. This has allowed the agency to make fast and accurate recommendations for Sensis based upon meaningful insights. Resolution Media’s team are better equipped in terms of identifying opportunities and pinpointing problem areas as soon as they arise. By using one technology across multiple platforms, Resolution Media has one quick point of reference which has saved the team time and budget.
