• First-party data is more important than ever. Marketers need PII or other permanent identifiers
• Snowflake offers a Data Marketplace which is like an App Store for data
• Media publishers and Advertisers need to share data in a privacy-compliant way, Snowflake offers that solution
• Cleanrooms eliminates the need to send data to additional partners, they just access via the clean room
• The presentation focused on selling to media companies. No mention of Google, Facebook, etc.

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