Emily manages Marketing and PR at Kiip. She leads communications with the media, organizes the content for ad tech industry events such as SXSW Interactive and CES, and manages Kiip's blog and newsletters. Emily's goal is to create more awareness of mobile moments to build more B2B relationships with brands and developers. Prior to joining Kiip, Emily was on the Marketing and PR team at UncommonGoods, an e-commerce site catered towards independent artists and small businesses who create sustainable goods. Emily is an avid traveler, Instagrammer, and is based in San Francisco.
This is a guest post from Emily Hodges, Marketing and Public Relations Manager at Kiip.
We’re four months out from the holiday season. Yet, in the ad industry, we all know that brands are already plotting their marketing strategies and how they can effectively capture their targeted mobile audiences for the biggest shopping season of the year.
Kiip recently launched a survey tool to gather relevant mobile consumer data. US-based Kiip redeemers are surveyed about their demographics, behaviors, lifestyle, reward preferences, and buying habits. So far, Kiip’s surveys have received nearly three million user responses!
Below are the results specifically on holiday shopping habits. Check them out and see which category you fall under when it comes to your gift purchases.
