Did you know that small to medium-sized businesses invest seven times more in pay-per-click (PPC) advertising than search engine optimization (SEO)?
It’s likely because PPC offers faster results, more control, and targeted advertising. In addition, PPC tends to generate twice the number of site visitors compared to SEO.
However, PPC can be more expensive because you pay every time someone clicks on your ad.
So, how do you attract customers to your business without losing tons of money?
Enter advanced paid search advertising strategies. These techniques allow you to target the right audience in the right places at the right time.
Doing so increases your chances of converting leads into customers, which means more revenue for your business.
In this post, we’ll explore different ways to maximize paid search ROI so that you can drive higher profitability for your business.
65% of people click on PPC ads when making purchases.
That’s the power of an effective PPC campaign. But how much do companies have to spend to get these results?
Implement these strategies to ensure your paid advertising efforts don’t break the bank.
The key to any successful advertising campaign is knowing your audience and delivering ads to them at the most optimal time.
Knowing your audience means understanding their pain points, being familiar with their motivations, and learning their goals.
For example, say your business is in the hospitality industry. Maybe you own a hotel. A common strategy hoteliers use is hotel revenue management.
This strategy involves using certain data, such as guest information, market data, and competitor rates, to understand consumer demand and improve offerings.
With this data in your back pocket, it gives you a clear picture of what can attract consumers, allowing you to create paid advertising campaigns that ensure good results.
Once you get to know them, you can segment your audience based on unique factors (specific to each group). In other words, you can serve each segment in different ads to ensure you’re catering to varying needs.
Factors that determine audience segmentation include:
You can use a customer relationship management (CRM) platform to keep track of this customer data. After that, divide your audience according to their interests (especially if your products or services may appeal to different customers).
Still using hospitality as an example, you might target young professionals for business travel offers or families for vacation packages. For each product offering, your ads will look different.
Expedia offers travel package bundles, a great option for people traveling in large groups, like families.
Booking.com’s ad differs from Expedia’s. It helps professionals save on flights through exclusive discounts.
Remarketing involves serving ads to leads who have gone cold.
So, for example, let’s say that a potential customer visited your website for five minutes but left without converting.
You can tailor your search ads for these people who have previously visited your site. These are considered high-intent users. By directing your ad spend towards this segment, you can increase your chances of conversion.
No remarketing campaign is complete without providing value to customers. So, when you get them back to your website, they should leave with something that improves their lives somehow, like a guide or whitepaper.
This builds trust, making it more likely for leads to convert.
Henry Meds is an example of a brand that does this well. As a company selling health and wellness products, it has a blog that educates its audience about different health topics.
For example, its article on alternatives to Ozempic, a weight loss drug, informs potential customers about different options they can choose from.
This helps maximize its advertising ROI in a few ways:
Smart bidding is an automated bidding strategy in Google Ads where machine learning algorithms optimize the bids during the auction time.
It does this by leveraging data and historical performance. Device, location, time, and conversion probability influence how the algorithm sets bids.
Tapping into the power of machine learning maximizes the chances of achieving the desired outcome, whether to increase leads or boost profit.
Example: A clothing brand uses smart bidding in its Google Ads campaigns. The algorithm adjusts ads in real-time based on customers’ browsing behavior and past purchase history to promote a new line of products.
The four smart bidding strategies are:
Your quality score influences the ROI of your PPC campaign.
Google Ads and Microsoft Advertising use the quality score to determine which ads are more relevant than others. Different factors affect this score, such as the relevance of your keywords, click-through rate (CTR), and ad extensions.
To improve your quality score:
Google Ads and other advertising platforms provide ad extensions that allow you to add more information to your ad copy.
This might include images, phone numbers, and location information. Ad extensions enhance your ads’ visibility and improve CTRs. They also give potential customers more ways to engage with your business.
Track your campaign’s performance with automated marketing reports to improve efficiency and campaign performance.
Tools like Redbird.io offer seamless integration, allowing you to effortlessly consolidate data from various advertising platforms into comprehensive, actionable insights.
Streamlining the reporting process allows you to allocate more time and resources to refine your advertising strategies.
Just using one Google Ads? You can also track your ad performance right in your Google Ads account.
You’ll be able to see the status of your ads (i.e., whether they’re active), track CTR (i.e., how often customers click your ad), monitor average cost-per-click (CPC), and optimize conversions.
Advertising is expensive enough. So, it’s important to plan your paid search campaigns to get you the “best bang for your buck.”
Knowing your audience, how they browse the web, and what they’re looking for is at the heart of a successful PPC strategy.
Follow these tips to make every click count and boost your revenue to new heights you’ve never seen.
Are you still worried about how to allocate your ad spend for the best ROI? Marin’s automated budget management feature can help. Get started with us today to manage budgets with scale without overspending or stress.
Data suggests that while internet use is popular, television remains a significant part of daily life. Nearly 5.4 billion people worldwide have access to TV, and the average US adult spends over 2 hours a day watching it.
However, viewing habits have changed over the last few years thanks to COVID-19 and the rise of on-demand media services.
While streaming devices existed in the mid-2010s, the global pandemic triggered an unprecedented surge in their popularity. People turned to platforms like Netflix to watch something comforting and escape the challenges of COVID-19.
Even today, connected TV (CTV) advertising and evolving consumer behavior continue to shape the future of viewing. In this blog, we’ll delve deeper into the evolution of streaming ads and explore the exciting opportunities they present.
Let’s get started.
Tracing the origins of streamed advertising television can be tricky because what we are talking about here is over 80 years old. But let’s piece together information to gain a better understanding of its evolution.
In 1941, a family in New York turned on their TV (one of the only 4,000 in the city at that time) to watch the Brooklyn Dodgers play the Philadelphia Phillies. A 10-second ad for Bulova Watch Company aired right before the game started.
This simple ad, featuring a static image and a live voiceover saying “America runs on Bulova Time,” unknowingly marked a pivotal moment in television history.
Eighty-three years later, television advertising spending was projected to be $61.3 billion on US broadcast and cable TV. Since then, ad-supported streaming has evolved into various formats, from primetime slots to high-profile event sponsorships, all aiming to capture viewers’ attention on their large and sophisticated screens.
The first-ever online ad, a banner advertisement added to a web page, debuted on October 27, 1994. This ad was posted as a precursor to today’s tech site, Wired. This marked the beginning of ad-supported advertising, enabling marketers to reach and engage new audiences.
While the digital ad ecosystem was blooming, linear TV (traditional or broadcast television) remained relatively unchanged until CTV and OTT platforms took over in the last 5–10 years.
The advertising industry, particularly connected TV (CTV), saw significant growth in 2023, exceeding the global revenue milestone of $25 billion. Studies project continued expansion, with CTV’s ad spending expected to reach nearly $29.29 billion in 2024 and climb to $36.86 billion by 2026.
Although Hulu, Netflix, and Amazon have existed for decades, it’s undeniable that the year 2020–21 saw the emergence of new players in the market. During this period, subscription-led over-the-top (OTT) and subscription video-on-demand (SVOD) platforms witnessed a spike in paid subscribers.
Advertising-based video-on-demand (AVOD) platforms struggled to monetize their viewership growth during the lockdown due to a depressed ad market.
Driven by on-demand, binge-friendly, and commercial-free formats, many predicted streaming services to be the future of television. However, the rise of free advertising-supported streaming television (FAST) services has brought us full circle, taking us back to linear, passive, and ad-supported channels.
Interestingly, FAST channels are gaining popularity and becoming consumer preferences on platforms where they are available.
Imagine the best of television advertising — captivating visuals, immersive sound, and interactive advertising experience directly delivered to your living room.
Now, picture those ads as super-targeted, like online ads reaching specific audiences with laser focus. That’s the transformative power of CTV advertising.
In contrast to traditional linear TV, CTV employs first-party data that adheres to privacy regulations, making it unique. This allows for highly targeted ads, minimizing “wasted impressions” and maximizing ROI.
Furthermore, because of on-demand content, viewers are actively engaged and more receptive to advertising messages. This creates a powerful platform for impactful brand storytelling.
Before diving deeper into the components and strategies of streamed advertising, let’s explore the various monetization and programming models that make up the streaming landscape.
The first model is SVOD services, which you’re probably familiar with. For those unfamiliar, it’s the popular monetization model for streaming platforms like Netflix, Amazon Prime, and Disney+.
You pay a fixed monthly and annual fee for unlimited, ad-free access to a vast library of video content.
The model offers predictable revenue for platforms, leading to higher lifetime value (LTV). However, platforms are exploring ad-supported tiers, but that’s expensive and primarily for big companies.
The second model is FAST. Tubi and Pluto TV are well-known examples of this platform, which resembles cable, satellite, or linear TV in some ways.
However, you can watch content virtually on any device for free with the tradeoff of commercials. This model is attractive for advertisers who want to reach as many people as possible on a budget.
Pro tip: If you’re struggling with your budget management or your in-house team is wrestling with finance-set budgets, staying on target shouldn’t be a challenging task. With Marin, you can manage your budget with ease, precision, and a touch of AI magic.
Here are two prominent ways in which advertisers can buy ads on CTV.
Here, the advertisers strike a deal directly with a channel like Tubi or Hulu to have their ad shown there. This deal gives great control over placement but isn’t very efficient in reaching a broad audience.
These platforms help you connect a vast selection of streaming channels at once so that you can target specific audiences with ease and adjust your budget easily for maximum impact.
Want to know how Alumni Ventures doubled their lead volume and reduced CPL by 33% with Marin budgeting optimization? Read the case study here!
CTV is booming, and it’s widely considered a huge success. Advertisers particularly love it because it helps them:
Today, tracking people is becoming challenging for advertisers with the new privacy laws and changes, especially for platforms not focused on branding.
However, CTV advertising platforms address this issue by:
Furthermore, through programmatic technology and targeting data, advertisers can:
All of the above attract new companies to CTV advertising.
Also, today, customers expect personalization. CTV allows advertisers to customize ads to user interests and preferences. It’s similar to what they see on websites and social media.
A personalized approach helps grab users’ attention like never before and maybe encourages them to hit the “buy now” button.
But how does this personalization work? The answer is programmatic advertising.
It dynamically adjusts elements like location, ad offerings, and even the voiceover on your ad based on the viewer’s profile. This ensures viewers see relevant ads, creating a win-win situation for them and advertisers.
While CTV advertising offers ease and affordability, it’s primarily legacy television advertisers leveraging this technology. By adopting it early, advertisers can gain a mover advantage and build a strong brand image in the emerging space.
Here are a few trends that’ll transform the future of streaming services in 2024 and beyond
The rising data availability and AI capabilities will help CTV advertisers look beyond basic demographics. They can now personalize ads based on the following:
As a result, this will help them boost engagement and ROI.
CTV ads will become more interactive as viewers become accustomed to interactive experiences. It’ll lead to the rise of:
Measurement of CTV ads and their effectiveness will evolve in 2024.
Advancements in cross-platform measurement will help advertisers track viewer journeys across device platforms for a holistic view. This will paint an accurate picture of the true impact of CTV campaigns.
With the emergence of tools such as AI Email Writers, it's now much easier to tackle all marketing avenues, streaming ads included. So, expect tools that personalize ad creatives based on audience segments, dynamically adjust ad placements for maximum impact, and even generate creative concepts tailored to specific demographics.
With rising user privacy concerns, advertisers will have to look out for privacy-compliant solutions. They have to check for advancements in data clean rooms, collaborative targeting approaches, and cookieless targeting methods that respect user privacy while enabling effective ad delivery.
Navigating the CTV ad journey requires a strategic approach. Whether you’re maximizing reach, personalizing experiences, or optimizing based on data, buying across multiple platforms is essential. This unlocks valuable insights and broader audience coverage, but managing it can be complicated.
That’s where solutions like Marin come in. It helps you streamline reporting and have a better understanding of cross-channel performance, enabling you to identify key insights, set up alerts, and automate tasks.
You’ve just been handed your new budget. What’s next?
How do you transform these allocated dollars into measurable results? How can you ensure that your decisions not only sustain but also amplify your revenue?
That’s where marketing budget management comes into play. Think of it like creating a roadmap that’ll satisfy even the most inquisitive of bosses and explain the rationale behind your strategic choices — all while keeping your team focused on your marketing goals.
So, what’s the secret to success? Let’s dive in.
Even with some budget managing experience under your belt, every budget presents its own challenges. How can you get the most for those dollars? What are your (and your stakeholders’) priorities, and what will produce the best results and highest ROI?
Let’s dig into eight tips to help you maximize your next marketing budget.
Your “buyer journey” is a fancy way of referring to the steps your target audience takes to go from a prospect to a buyer.
Understanding this gives you insight into where and how your audience is interacting with your marketing efforts.
Are they seeing search ads? Are they reading blog posts? Are they opening emails?
Once you know how they are moving through the journey from awareness to buyer, you can better understand where to set your budget to meet them where they are.
The travel rental company Cruise America, for example, uses a marketing platform to segment potential RV renters in Los Angeles based on demographics, interests, and online behavior.
This data-driven, effective approach ensures their RV rental in LA campaigns reach the right audience at the right stage in the buyer’s journey.
Otherwise, it’s like throwing spaghetti at the wall and hoping you’re allocating your budget to the right place at the right time. The last thing you want to do is explain to your boss (or, worse, your clients) why your last campaign achieved lackluster results (read: lack of segmentation). So, don’t underestimate the power of data to help you:
Let’s take a look at another example. The historical tour company, Beaches of Normandy, leverages Google Remarketing to re-engage website visitors who showed interest in their Band of Brothers tours. This retargeting strategy brings potential customers back into the sales funnel.
The best part? The brand is allocating marketing spend to target potential customers who are already interested in its offerings. That’s a more strategic approach than sending cold emails and hoping they drive tour sign-ups.
Additionally, with Facebook Custom Audiences, both Cruise America and Beaches of Normandy can reach new customers with similar characteristics to their existing ones.
All of this expansion comes from understanding the journey their target market goes on, then retargets and re-engages them to ensure continual growth.
Your key performance indicators (KPIs) are your metrics for success. They’ll be how you know if you’re moving forward, reaching goals, and have something to show in reports for the effort and funding you’ve spent.
Your business goals will largely determine what KPIs to track, but these are a handful you’ll want to know as you manage your budget.
These foundational KPIs will help you determine your marketing budget and track how much you’re acquiring vs. how much you are spending.
So, take a peek at some of these KPIs from past campaigns. Historic patterns will help uncover what types of marketing efforts are worth higher budget allocations.
For instance, if you notice that the cost per lead (CPL) is lower for social media ads than for search engine ads, you might decide to allocate more of your budget to social media this quarter.
In short, understanding and tracking your KPIs allows you to make informed decisions about where to put your marketing dollars to get the best return on investment.
If you’re feeling very far out of your depth, you have a small budget to work with, or both, the best thing you can do is begin with marketing channels that are low-risk.
Email marketing is a perfect example.
Email campaigns are inexpensive to set up and run, and email marketing platforms are likely already an active part of your tech stack.
If you’ve been gathering email addresses and sending emails already, you have some data to start working with.
Retargeting, segmenting, and A/B testing your email efforts won’t cost you any more than you’re already spending on your email marketing software and has the potential for an incredible return on investment. You can allocate the same percentage of your budget to email that’s been allocated historically or scale up spending if your email campaigns are hitting your KPI goals.
As you start to segment your email lists more effectively, their performance will likely improve. If and when your email campaigns become more efficient, you can consider allocating additional budget to email marketing.
The graph below shows results from a study done by Litmus. As you can see, email marketing shows a tremendous return on investment across industries.
As a marketer, you’re often inundated with potential channels and platforms to market on. You’re going to hear about how everyone is running ads on Instagram, making TikTok videos, and using influencer marketing.
Some of those platforms might make sense for you, but not all of them will. So don’t feel pressured to pour a large (or any) percentage of your precious resources into a certain avenue simply because “everyone’s doing it.”
When building your marketing budget, you should allocate a small percentage, around 10%, to testing. Use that testing budget to try out new marketing channels. If a new channel is able to spend the test budget efficiently, then you can give it its own budget next quarter.
It’s best to pour the majority of your budget into the platforms and partnerships you’ve already established, are doing well, and make sense for your industry.
To learn more about the different social media platforms and which one might be best for your advertising goals, check out this article.
You can’t run an entire marketing program on your own. But if you’re under budget constraints, hiring graphic designers and copywriters in-house likely isn’t an option. If this is the case for you, figure out what you can outsource.
There are many talented, affordable freelancers on the market as well as affordable English editing services like Wordvice that can get you results on a budget.
You’ll want to do your due diligence here, however. Don’t be afraid to outsource, but choose your partners wisely.
There’s no hard-and-fast rule for how much you should allocate to outsourcing.
Want our advice? Start with a small investment that won’t devastate your budget if things don’t work out. A paid test project works wonders.
If you are happy with the output, then you know it’s worthwhile to keep investing more in outsourcing to freelancers of that skill and caliber.
If you find that the project isn’t up to par, move on and test with another freelancer. Or consider outsourcing to an agency with a proven track record (look for case studies and client testimonials).
AI is a controversial topic in the marketing space right now, but it’s nevertheless true that technology can automate processes that previously took a ton of time and person-power to complete.
This is music to the ears of the marketing manager working with a skeleton crew (and budget).
Allow these new AI technologies to work with you to simplify your life.
Utilize automation whenever you can by exploring tools like Marin and their budget pacing software.
Marin offers effortless performance monitoring with dashboards that’ll show you how you’re pacing toward your current spend targets at a glance.
Additionally, tools like Airtable allow you to build robust content calendars and track your content marketing budget from the same screen. For every assignment you give a freelance writer, for instance, you can see the impact on your budget planning without having to toggle between software.
Whatever your preference is, make sure it’s doing the most for you. Technological tools and integrations are meant to make your job easier, not harder. So, put them to work.
Unfortunately, a lot of marketing expenditures don’t equal an ROI of cold, hard cash straight out of the gate. The majority of digital marketing strategies take a long time to convert to growth of the bottom line.
When you’re tasked with marketing budget management, this can feel dicey when it comes time to report.
This is why it’s important that you have clearly mapped and monitored your KPIs. Just as importantly, you need to have answers for why these KPIs will equal revenue growth over time.
Once you understand how to report on the type of marketing ROI you are bringing to the company, reporting will become a lot less stressful.
Bonus tip: if you have the time and skill, show your KPI stats visually as opposed to simply adding them as text figures to a slide deck. Studies have shown that when information is paired with a visual, the viewer retains it longer and has a greater impact.
You don’t have to feel like you’re completely unmoored in an ocean where no one has ever managed a marketing budget before. The truth is that lots of marketers have been in your shoes and lived to tell the tale.
If you’re feeling way over your head, ask for help.
LinkedIn is full of helpful professionals sharing their knowledge and expertise. Follow them, network with them, and set up a call to see if they’ll give you some pointers.
Endless free or inexpensive courses are available all over the web, too. You can find one for your exact set of circumstances and build your knowledge that way.
You can also go the consultant route and hire a professional or agency to help you navigate your obstacles.
No matter how you choose to seek help, you don’t have to handle it alone. There’s lots of help available. You need only ask.
Marketing budget management can be tricky, particularly if you’re a creative who hasn’t managed a budget before. Even if you have some experience, marketing budgets are often small, and progress is difficult to prove.
While you have your work cut out for you, being strategic and data-driven in your approach, clear about your goals, and organized in your implementation will earn you results.
Utilize automation tools and the wisdom of outside voices to help you on your way, and your marketing team will be a budget-balancing wizard in no time.
Have you missed your sales goals for 2023?
You’re not alone. 57% of salespeople miss their targets.
But that ends for you in 2023. With the best AI tools for sales in your arsenal, you can outperform your quotas like never before.
Think:
Get ready to discover the best AI (artificial intelligence) sales tools in 2024 and skyrocket your business growth.
Let’s dive into a few ways AI is revolutionizing sales by unlocking efficiency, personalization, and valuable insights.
AI automates repetitive tasks like data entry and lead scoring, freeing your team for strategic thinking. This data-driven approach lets you make informed decisions.
AI analyzes data to recommend products, anticipate needs, and craft targeted messages that resonate.
AI streamlines marketing and sales, guaranteeing consistent messaging and a smooth customer journey. Real-time data insights empower both teams to optimize campaigns and personalize outreach.
AI leverages historical data to predict future sales, accurately enabling resource optimization. AI prioritizes leads based on conversion potential and helps sales reps focus on high-impact opportunities.
AI analyzes customer data to uncover hidden patterns and opportunities, suggesting cross-sell/up-sell potential and enabling proactive responses.
As you scale your data operations, you should prioritize a powerful and intuitive alternative to Tableau or Looker — one designed to help consumers at every skill level find value in your data.
For example, ThoughtSpot’s AI-powered analytics offers just as broad a range of data connection sources and analytics features as either of the competitors listed above, but it ranks highest on self-service analytics.
Even better, ThoughtSpot Sage, which pairs the ease and flexibility of LLMs with robust accuracy, security, and governance, is live.
ThoughtSpot for Sales is the fastest way to make sales data accessible to even your most non-technical sellers. With a consumer-grade search and AI-driven analytics experience, you can move beyond “what” into the “how” and the “why” to outsell your competition.
AI analyzes customer interactions across calls, emails, and more, revealing valuable data. Reps can leverage this to refine communication and close more deals.
AI recommends relevant products and services tailored to individual needs, fostering satisfaction and loyalty.
You can further leverage text-to-speech software for creating sales content, like ads, that maintains brand voice consistency and provides an accessible experience for all customers.
Here are the top 10 best AI tools for sales, each offering unique capabilities to boost your sales pipeline and close more deals.
Marin Software isn’t just another ad management platform.
It’s among the best AI tools for sales for optimizing paid search, social, and marketplace campaigns across platforms like Google Ads, Facebook, and Amazon.
Features and benefits:
Pricing: Tailored to your specific needs and campaign volume. Request a demo now!
Einstein GPT, Salesforce’s revolutionary AI solution, empowers reps to personalize, automate, and streamline their workflows.
Here’s how:
Pricing:
Main features that make it one of the best AI tools for sales:
Fuel your sales pipeline with HubSpot’s intelligent lead-generation tools.
Predictive lead scoring identifies the hottest prospects, prioritizing your outreach. AI engages website visitors 24/7, qualifying leads while you sleep. Content Assistant suggests SEO-rich topics and optimizes your content for higher conversion rates.
This tool packs a punch for sales teams with features like:
HubSpot offers a suite of features for every stage of the buyer’s journey:
Pricing: Starts at just $20/month, making HubSpot accessible for businesses of all sizes.
Weflow accurately predicts your future sales by analyzing past sales, market trends, and more. Get real-time sales projections and segmented forecasts to pinpoint strengths and weaknesses in your strategy.
Weflow features:
Boost your sales game with Weflow:
Pricing: With options for every team, there are free and enterprise plans depending on your needs. The most popular plan starts at $59 per user/month.
Boost revenue and refine strategies with Gong’s real-time coaching and predictive insights. Dive deeper than call recordings.
Analyze every conversation with AI-powered tools like:
Key features that make Gong a top contender include:
Pricing: Gong offers flexible plans for all team sizes and budgets. Contact them for a personalized quote.
Hunter.io’s AI unearths hidden email addresses, empowering you to build targeted lists and craft personalized campaigns that resonate.
Hunter.io features:
Pricing: Start with a free plan for basic needs or upgrade to a paid plan with advanced features and higher limits starting at $34/month.
Tired of juggling data across platforms? Zapier connects over 6,000 apps and tools, turning tedious tasks into smooth workflows. Imagine leads from Typeform automatically creating deals in CRM or invoices in Quickbooks triggered by closed deals in Pipedrive.
For sales professionals, Zapier is a game-changer:
Key features:
Pricing: Start with a free plan for basic automation needs. Paid plans (starting at $19.99/month) offer unlimited Zaps, advanced features, and team collaboration.
Unlock sales growth on autopilot with Exceed.ai, the virtual assistant that automates conversations across your entire revenue lifecycle.
Here’s how Exceed.ai elevates your sales game:
Key features that make it the best AI tool for sales:
Pricing: No matter how big or small your revenue team is, Exceed.ai has a package for your needs. However, you must fill out a form for a custom quote.
Apollo AI is your weapon for crafting personalized cold emails that land. Target specific industries with advanced filters, then build emails infused with genuine insights using Apollo’s AI-powered templates and data integration.
Key features:
Pricing: Choose a plan that fits your needs, from budget-friendly solo options to enterprise-level scalability. Professional plans start at $79 per user per month.
Tired of data overload and unclear sales forecasts? Chatspot.ai transforms your data into actionable gold, empowering your sales virtual assistant with AI-powered insights for accurate forecasting, smarter lead scoring, and, ultimately, closed deals.
Boost your sales game:
Chatspot features:
Pricing: Currently, all users can use ChatSpot for free. You can access it as a standalone product or integrate it directly into your HubSpot CRM tools.
AI Sales Demos tailored to your product or service. Sales Closer manages the entire sales process from discovery to close. Meet with prospects on Zoom through the phone, and send the next steps, including payments and contracts, all from inside Sales Closer.
Key features:
Today, we shared how AI (artificial intelligence) tools optimize your sales reps, from automating tasks to crafting personalized conversations. But with so many options, choosing the right one can be tricky.
Focus on tools that fit your process and empower your team. Look for solutions that:
Remember, AI doesn’t replace sales stars — it supercharges them.
Take control of your marketing with AI-powered solutions like Marin. Try Marin for free for 14 days, or book a demo now!
