Marie Boivent has been working with Marin Software since 2010. She's held roles within client services, customer success and sales. She is currently Senior Vice President of Revenue. Prior to Marin, Marie led a team of search managers at NMPI Cape Town (formerly Clicks2Customers) and managed the growth of paid Search, Social and SEO programmes at DBD Media in London. Marie has nearly 15 years of experience in performance media, and digital marketing. She holds a degree in English and German Literature from UCO in Angers, France.
I don't see myself as a "woman" in tech, I just happened to be a woman in tech. Before joining Marin I worked for an agency who were developing their own tech. I loved being part of a process where your feedback could directly impact the product. I applied for a job at Marin hoping to experience this again, which I did. I see the tech world being well suited for curious individuals who don't like settling into a routine and who expect to solve conflicting challenges day by day. The digital marketing industry is always evolving, new solutions coming into the market every couple of years mean that there's a lot you have to learn on the job no matter what your background is. I was just lucky to discover this world early in my career and to be part of companies that trusted me with new challenges and that gave me opportunities to continue learning, developing and growing.
Funnily enough, I never paid attention to it until I became the mum of 2 girls. I now feel a level of responsibility to change the status quo and lead by example. Becoming a parent can make you more disciplined and more efficient in your job.
Whether I'm the only woman in the room or not, I always approach meetings in the same way:
If anything I see it more as an opportunity to stand out than something to be nervous about.
Know your worth, and don't be shy to remind people about it.
Identify what you excel at and what you love doing and build upon it. There's a lot of material out there that can help you with it (The Art of Strengths Coaching by Mike Pegg or the self help book So Good They Can't Ignore You by Cal Newport have been eye opening for me).
Don't worry about what others think of you, worry about where you want to go and what kind of person you want to be.
Be proud of who you are, if being you allows you to stand out more, embrace it. I've always hated talks or webinars that tell you how to do things like a man. Being soft spoken doesn't mean that you cannot make yourself and your ideas heard.
We need more women in leadership roles to inspire other women to aspire to leadership roles. Be these women!
Marin Community,
Back in May, the tragic death of George Floyd was a wake up call for many individuals and companies who suddenly became conscious that we needed to do better. Marin Software was no exception: we need to do better, we need to do more.
We committed ourselves to listening, learning and supporting the organizations that are already doing great work and making a real difference. We looked at what other companies are doing in that field. We educated ourselves on this topic and seeked feedback from our employees.
As a result, we identified 10 initiatives that we will begin rolling out internally. A couple of examples include:
Our goal is to continue fostering a work environment that reflects the rich and diverse communities that we live in. We want to reiterate our commitment to creating a tolerant and welcoming workplace for all.
Given our industry and our wealth of expertise in digital marketing, we have also decided to offer pro bono digital marketing consulting services to BLM organizations or black-owned businesses. This is where we call out to you, our network, for help. Do you or anyone in your network know of an organization that would benefit from an extra pair of eyes when it comes to their digital marketing strategy? If so, please get in touch with us by emailing diversity-inclusion_blm@marinsoftware.com
