The Forrester Wave™: B2B Advertising Solutions, Q3 2022
Marin Software has been recognized as a Strong Performer in the Forrester Research, Inc. August 2022 report, The Forrester WaveTM: B2B Advertising Solutions.
The report evaluated 14 B2B Advertising Solutions providers based on 28 criteria across their current offerings, strategies, and market presence. Marin Software received the top score in the B2B performance reporting criterion and also received the highest possible score in the execution roadmap and market approach criteria.
According to the report, “Marin Software’s execution roadmap and market approach are superior and include the innovative use of audience data to enable a variety of B2B advertising use cases from e-commerce to ABM… Ad-level, performance-level, and ROI-level reporting are also superior.”
The self-serve MarinOne platform unifies industry leading optimization tools with flexible reporting to help advertisers maximize the impact and reach of their digital marketing investment across paid search, social, and ecommerce channels.
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