What’s New with Marin + Amazon Attribution?
We’ve discussed Amazon Attribution in the past, and in the last few months, we have been working with some key clients to help them answer the question — how much of my paid (non-Amazon) traffic ends up converting on Amazon? Answering this question has allowed our customers to achieve a more complete view of their ROI and optimize bids accordingly.
The one downside to this feature was that it required the advertisers to manually create the tracking tags in the Amazon Attribution platform prior to the tracking being appended in Marin — but no longer!
Marin is proud to announce that we are one of the first companies that will have access to the Amazon Attribution API — this means we can now offer our customers an automated, scalable solution to programmatically implement Amazon Attribution across their paid initiatives no matter how many ads or keywords require unique tracking.
Who Can Benefit From Marin + Amazon Attribution?
- Amazon Vendors or Sellers who sell on Amazon.com or Amazon Vendors who sell on Amazon.co.uk
- Any Paid Search or Paid Social advertiser — you do not need to be using any Amazon Advertising to be eligible
- Any advertiser that would benefit from a more complete view of their paid digital media ROI, including the ability to optimize bids based on this information
The following Amazon conversion metrics will be available in Marin alongside the corresponding publisher metrics (Cost, Impressions, Clicks, ect). Marin Bidding is able to incorporate any of these metrics into your bidding algorithm.
- Detail Page View
- Add to Carts
- Purchases
- Units Sold
- Sale Revenue
Amazon Attribution is one of the many ways that advertisers are using Marin Software to better report, manage, and optimize their digital marketing — contact us today to discuss your specific needs and learn how Marin can help!
