What's New in Marin - Q1 2025

🔥 What’s New in Marin? We’ve added powerful new features to help you optimize budgets, streamline reporting, and gain deeper insights—read on to check out the latest updates! 🚀

Boost Performance with Cross-Strategy Allocation

Marin’s Ascend now has more flexibility to optimize the performance of your programs with cross-strategy allocation. You can select two or more Strategies in the Strategies grid and click the “Reallocate” button to see a summary of the current and optimal spend allocation across Strategies. Marin will show you the proposed spending changes and the impact on conversions and revenue.  Read more 

Manage Strategies at Scale with Bulk and Improved Grid Display

Marin Strategies helps the world's biggest marketers optimize their programs at scale and we’ve made it even easier with additional bulk support for Strategies and new columns on the Strategies grid. With these improvements, you can create and manage all Strategy goals and constraints and see the Strategy targets as columns in the grid. The Episode column describes the planning cycle each Strategy is currently using. Budget Floor, Budget Cap and Recommended Min and Max targets are now also available columns.

Optimize Amazon Ads with Time of Day Reporting

Want to maximize your Amazon Ads performance? Understanding  time-of-day trends can help you allocate your budget more effectively and boost conversions—ensuring your ads appear when shoppers are most likely to convert. Read our full blog to start optimizing your Amazon campaigns today!

Simplify Agency Reporting with Marin BI Connect

Struggling with fragmented agency reporting? Our latest blog post covers how Marin BI Connect streamlines data aggregation, and enhances client reporting with powerful insights. We recently added campaign-level forecasting to BI Connect to enable scenario plan reports and advanced optimization. Say goodbye to spreadsheets and manual data pulls—learn how Marin’s advanced BI tools can help you save time and improve decision-making. Read More

Visualize your data quickly with Advisor

With so much data in Marin, creating the right view can sometimes be a challenge. Now, Advisor is here to help. Just describe the data you want to see, and Advisor will provide a link to the grid with that data. You can include columns, filters, sorting, and date range specifics in your prompt. This works across all of the data grids in Marin from Client to Keyword and includes Dimensions and Strategies.

Expanded Support for New Ad Platform Features

We are continually adding support for new ad formats and settings across the ad platforms in Marin. This quarter is no exception!:

• Google Portfolios: You can edit targets for Google Portfolios via Marin. This helps you manage across accounts and makes these campaigns eligible for Ascend's Strategies.
• Microsoft Dynamic Targets: Marin now offers reporting at the target level for Dynamic Search Ads. 
• Microsoft Group Sitelinks: Marin has expanded our Sitelink reporting to include group-level Sitelinks for Microsoft Accounts.

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