This is a guest post from Sarah Burns, Content Manager
at Boost Media.
Vertical video has become ubiquitous in the world of apps and social media, and the shift to vertical is changing the consumer experience. Vertical videos take up more space on the screen then horizontal, and smartphone users don’t have to rotate their phones first to watch. This creates a fully immersive and powerful experience every time a video is played.
Here are three creative tips to consider while adopting your vertical video strategy.
1. Rethink concepts
Find new techniques to film scenes and subjects that are optimized for vertical orientation. For example, close-ups of people, landscapes, and buildings work well vertically. Concentrate on one object to make the most impact visually. Consider how you might fill the space that appears if you tilt the camera up or down. Remember that creative should match the platform, the environment, and the context in which it’s being viewed, and be mobile-first.
2. Experiment with text overlays
Text overlays help tell a story quicker, which is important with video moving to shorter and shorter pieces. Consider using text for subtitles, which come in handy when translating videos to a foreign language, for example.
3. Revisit metrics
Due to the large size of vertical ads and the fully immersive video experience, vertical video ads are a great way to build awareness and drive increased site traffic. It’s not so much about completion of an ad as much as engagement time after the video. Test a variety of metrics to determine what works best for your organization.
About the Author
Sarah manages Content Marketing at Boost Media and leads a team of marketing professionals to drive revenue through complex B2B marketing campaigns in the ad tech industry. Prior to joining Boost, Sarah developed marketing and sales strategy at BNY Mellon, a top 10 private wealth management firm. In a former life, Sarah worked in journalism writing for magazines including Boston Magazine, The Improper Bostonian, and Luxury Travel. When she’s not writing engaging content, Sarah enjoys cooking, running, and yoga.
About Boost Media
Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.
