In PPC marketing, timely updates can be the difference between hitting your goals and overspending your budget. Marin’s customizable Alerts ensure you never miss critical performance changes. Now you can get them directly in Slack.
Real-time notifications about significant campaign changes allow you to make quick adjustments to get performance back on track. You can also improve collaboration by sending Alerts directly to your team's shared Slack channel. Eliminate the time spent monitoring dashboards and rely instead on the messaging system you use all day, every day. Click here for a guide on linking Alerts to your Slack notifications.
Here are some ideas for Alerts that will help you stay on top of performance changes:
Be aware of changes in spend
Get alerted of significant changes in campaign spending so that you can investigate what caused the spike or drop in volume. This way, you can avoid over or underspending and stay looped into how your campaigns are performing in the SERP. For example, I could have Marin send a Slack notification any time cost changes more than 40% day over day.
Understand changes in the SERP
Use an Alert to inform you any time a campaign, group, or keyword sees a large increase or decrease in impression share. That way, you’ll stay aware of changes in the auction landscape without having to do any manual data analysis. Once you know where potential issues stem from, you can easily investigate them in Marin’s grids.
Flag high- and low-performing keywords
Every PPC manager has their own criteria for what defines a high-performing or low-performing keyword. Use Marin’s dynamic filters to create a keyword performance Alert based on your secret formula. That way, you can capitalize on high-performing keywords and pause out any low-performing keywords that are bleeding spend and not driving conversions. For example, you could be alerted at any time Avg. CPC surpasses a certain number, or when keyword cost is high but conversions are low.
Remedy low CTR keywords
Create an Alert that informs you when any keyword’s CTR drops below a certain threshold. Whenever you receive that Slack notification, you’ll know it’s time to make some changes, like moving the keyword into a separate group and making the ad creative and copy more relevant to the keyword, or pausing the keyword if it’s not worth the money and effort.
Discover issues with landing pages
Uncover ads that have a high CTR but aren’t driving conversions by building an Alert based on your performance thresholds. Then, investigate why people are clicking on those ads but not converting. It’s likely an issue with landing page relevancy but it also could be a sign that your tracking isn’t working properly.
Automate account maintenance
These types of Alerts ensure that nothing is missing from your account setup. By creating Alerts for things like active groups with no active ads, disapproved keywords, or campaigns missing tracking parameters, you can automate a lot of those pesky account maintenance tasks that your intern secretly hates doing. The more you automate, the more time and energy your team has to focus on strategic planning.
…And so much more!
Alerts are fully customizable. If you can filter on a metric in Marin, you can create an Alert based on that data. And Marin has pretty much every metric you can think of! The possibilities are endless. If you're a Marin user and need help setting up Alerts or linking them to Slack, reach out to your Account Rep. And if you’re not a Marin user yet, but think the platform might be a good fit for you, you can learn more and schedule a demo here.
