Happy Friday, Digital Darlings,
Have you heard about the hot new end-of-summer trends?! GEO is the new SEO, Search GPT is the new Google, and precision marketing is the new performance marketing. I know it’s a lot to take in… but you’re a digital marketer, so I know that you know how to embrace change. Allow me to fill you in on all the dirty deets.
GEO is the new SEO
Welp, we’ve finally got a name for optimizing site content to please the robots. Generative engine optimization (GEO) is the process of optimizing content to appear in generative AI LLMs like ChatGPT, Gemini, and Google AI Overviews. GEO is similar to SEO but more focused on ensuring that content is high-quality, clear, and hyer-relevant to the topics you’d like to serve results for. The goal is to get AI to source your content when providing answers. Check out this article to get a full understanding of the differences and how to adapt your SEO strategy. Speaking of AI-powered search engines…
OpenAI announced its Google competitor, Search GPT
I’m curious to see how this tool will differ from ChatGPT, which already answers my burning questions regularly. OpenAI says it’ll be “a faster, easier way to find what you're looking for.” You can check out screenshots of their prototype here if you’re curious. It looks like the bot will provide conclusive answers with pictures, videos, and links to web pages you can visit to get more details. The mock-up honestly looks super similar to Bing’s search generative experience that we talked about last week… just saying. Unlike the list of links provided by traditional search engines, Search GPT tries to make sense of the most relevant links, images, and videos it can find. This new product makes what we talked about above all the more crucial - it’s time to start optimizing for GEO ASAP! And in my last bit of AI news…
Use this site to figure out which Gen AI Chatbot is right for you
Have you ever wondered if you should be using ChatGPT, Claude, Anthropic, or something else? This AI model review site lets you compare all the major LLM chatbots against one another. Simply select the two models you’d like to compare and choose from over 200 preloaded prompts that can test the bots for key capabilities like knowledge, creativity, and completing tasks. Review outputs to determine which model fits your business’s needs best. Also, my alter ego wrote a guide to AI for precision marketers that’ll help you understand the best ways to prompt your chatbot of choice and examples of marketing tasks it can complete for you. Speaking of precision marketing…
Performance marketing is OUT; precision marketing is IN
Last week, my alter ego and her team hosted a webinar about precision marketing, the new wave that focuses on perfecting targeting and working with AI to understand your data better than ever before. If you’re looking for 5 actionable tips to enter this new era hand-in-hand with AI and enhanced conversion tracking, give it a watch. We cover everything from optimizing toward true revenue data to building your own AI-assisted chatbot. Now for my obligatory section about Google Ads…
New Merchant Center + Ads integration streamlines ad creation
You can now link your Merchant Center to feed your Pmax campaigns and import images of products from your feed right into your asset library. Easily enhance the images using Google’s AI image editor, then add them as assets to your Pmax campaigns. This makes the process of creating Pmax ads easier than ever for retailers. In other Pmax news…
Google Added some new reporting features for Pmax
New tools include conversion metrics in asset-level reports, YouTube video placement reporting, and verification of brand suitability for YouTube and display ad placements. Advertisers have been practically begging for more insight into their Pmax campaigns, specifically more information on which assets perform well and which perform poorly, so I’m very happy to see that Google’s listening to us and giving us asset-level conversion data! In my final bit of Google news…
Get the deets on how Google prioritizes and matches keywords
The good people at Search Engine Journal broke down exactly why an ad gets chosen in the keyword-based Google search auctions. And even though Google has been pushing Broad match on us, Exact match keywords still get top priority. The article breaks down each ranking factor by priority and then goes on to answer some common questions about the new controls for query matching that Google added earlier this year. It’s a super informative read that I highly recommend my SEMers check out. Now let’s talk about paid media's rising champion, Reddit.
Reddit launched lead generation ads
The new ad format prompts users to enter key information like name and email into an in-platform form. It has great potential for B2B marketers, especially since, according to Reddit, “75% of decision makers say that Reddit has the most influential perspectives on new business products and solutions.” They tout the new ad format as a great opportunity for education and consumer tech brands too. So if you operate in those industries, I highly recommend testing it out. Reddit is taking over the internet one Google search at a time, so why not advertise there?
That’s a wrap on this week’s digital download, darlings, and what a whirlwind it was. No matter how crazy things get, I’ll be here every Friday to keep you in the loop. Stay strong, my beautiful masters of marketing, and we’ll talk again next week.
You know you love me.
