Advertising is an essential part of any business today. With the advent of the internet and the massive rise of eCommerce over the last few years, online advertising and marketing are more critical to a business’s success than ever.
With all the online mediums and platforms available today, developing new and exciting advertising copy daily, week after week, can be challenging. Some businesses can afford to hire writers to keep creating advertising copy, but what about small businesses that can’t? One option is to use AI writing tools.
AI writing tools have become more mainstream in recent years. As technology develops, more AI writing tools are being developed, and they are getting better at creating more human-like and thoughtful outputs. AI writing tools have many uses in business, including helping to write advertising copy that sells and converts.
This article will discuss what AI writing tools are, what AI copywriting is, how an AI copywriter works, and how they can help you write advertising copy.
What Are AI Writing Tools?
AI writing tools use artificial intelligence (AI) to help generate text. This can be helpful for businesses that need a lot of content, as the AI tool can help speed up the process. However, AI tools are not perfect and should not be used as a replacement for human writers.
What Are Some Popular AI Writing Tools?
Several AI tools available on the market can help you with content creation. The following are some of the most popular AI writing tools:
- Jasper.AI: The Jasper.AI writing tool is a computer program that helps writers to improve their writing skills. It does this by providing feedback on how well the writer uses grammar, vocabulary, and punctuation. The tool also offers suggestions on how to improve the writing.
- Quillbot: Quillbot is a useful and inexpensive AI writing tool that is best used for rephrasing and rewriting content.
- Wordsmith: This AI tool is developed by Automated Insights and is designed to generate text based on data.
What is AI Copywriting?
An AI copywriter is a computer program that can generate text based on a set of parameters. This could be, for example, filling in the blanks of a template or developing a paragraph or two based on a given topic.
Copywriting is an essential part of online marketing, and having AI to help with the process can be incredibly valuable. With an AI copywriter, you can create content that aligns with your brand identity and that better resonates with your target audience. Additionally, an AI copywriter can help you save time and energy while still producing high-quality content.
How Does An AI Copywriter Tool Work?
AI writing tools enable businesses to harness the power of AI to improve their operations and boost their bottom line. They have many features and capabilities and use natural language processing (NLP), machine learning, and predictive analytics to improve customer engagement, automate processes, and make better decisions.
An AI copywriter works similarly to how a human copywriter works. It needs some context or guidance about the topic you'd like it to write about, and then it will use its vast knowledge and understanding of the world to create effective copy.
An AI copywriter can effectively write persuasive, targeted content that resonates with your audience. It has access to an incredible amount of data that it can use to understand your customers and what they are looking for. This allows an AI copywriter to create relevant and engaging content for your readers.
How Can You Use AI Writing Tools to Write Advertising Copy?
Writing advertising copy can be a challenging task. It’s not a task that every business owner can do; some have to hire one or more copywriters. However, another option is to get an AI writing tool to help you write advertising copy. Here are some of the ways AI writing tools can help you write better advertising copy.
Blogs
AI writing tools are excellent for writing blogs. Blogs provide background information on the products and services you sell and are a way to pack your website full of keywords. The more keywords your website ranks for, the more traffic your site will get and the more sales you will make.
Additionally, you can use AI tools to include a call-to-action at the end of the blog. This can be anything from learning more about your services to getting them to purchase your product. AI writing tools will write SEO-focused blogs that will rank higher on search engines, in which you can advertise your products and services.
- How to use AI writing tools for blogs: Provide as much information in the available fields as possible. The more information you give it, the better your content will be. Let the AI tool write your blog, and then go back and edit what was written. Ensure you double-check all important information and numbers for accuracy.
Google and Facebook Advertising Copy
Copywriting can be daunting, especially when you're up against stiff competition online. Luckily, AI writing tools can help you write catchy and compelling advertising copy that stands out from the rest.
Using these tools, you can get a head start on the writing process and develop relevant and relatable ideas for your target audience. So don't let the challenge of copywriting hold you back - try out an AI writing tool today and see how it can help you create effective advertising copy.
Most AI tools have ad templates for major social media ad platforms such as Google Ads, Facebook Ads, LinkedIn, and more. All you have to do is fill out the fields required, and the AI tool will generate headlines and ad copy for the body.
- How to use AI writing tools to write ads: Choose the proper template for the ad you want to create. Input all the necessary information into the fields provided. Have the AI tool create more than one output (ideally, at least three), so you can choose the best one.
Landing Pages
If you want to have any success with your advertising, you need quality landing pages to complete the process that your ads have started. One of the great things about AI writing tools is that you can input keywords into the template, which will be populated throughout your AI-generated copy. This is especially useful for generating landing pages because you need to keep your customers focused on what you are selling them and take them further down the sales funnel.
- How to use AI writing tools to write landing pages: Find the appropriate template and fill in the fields provided. Some AI tools will have different names for these templates, such as “Landing Page,” “AIDA Framework.” or “Sales Funnel.” Make sure you edit the final product to make it sound the way you need it.
Product Descriptions
An AI copywriter can help to generate product descriptions quickly and easily. The AI can craft copy highlighting its unique selling points by providing the AI with information about the product, such as its title and features. This can be especially useful when you have to write descriptions for many products, as it can be time-consuming.
Additionally, an AI copywriter can help to create unique content that differentiates your products from others on the market.
- How to use AI writing tools to write product descriptions: Find the product descriptions template that best suits your goals. Some AI tools have Amazon product description templates, some have ones for Facebook Marketplace, and others just use a one-size-fits-all style.
Social Media Copy
Social media copywriting can be difficult, especially when you need to be constantly and consistently developing unique content. Thankfully, there are AI writing tools that can help make the process easier. By providing you with a bank of relevant topics and keywords, these tools can help you develop captions and posts that are both interesting and optimized for the platform.
Many AI tools have templates for all the major social media platforms, such as Facebook, Instagram, and LinkedIn. Some even have templates for other social platforms as well.
- How to use AI writing tools to write social media copy: Choose the appropriate template for the social media platform you want to write copy for. Fill in the appropriate fields. Have the AI tool provide at least two different variations and choose the best one. Don’t forget to edit.
How Can I Make AI Tools Work Best For Me?
When using an AI copywriter, it's important to provide the tool with enough information to generate high-quality content in a fraction of the time.
Here are three things to do to get the most out of your AI writing tool’s outputs.
- Provide as much information as possible: The more information you can give on the topic you want the AI tool to write about, the better the outputs will be.
- Write in the best tone: Ensure you set the proper tone when using your AI writing tool. This will save on editing time afterwards.
- Edit the AI-generated work: AI writing tools are good but not perfect. You should go through the outputs and edit what has been written. Ensure to check dates, prices, and other numbers are correct, as those tend to be where mistakes are made.
Conclusion
As you can see, there are many ways that AI writing tools can help you write your advertising copy. They use machine learning and natural language processing to write advertising copy that sells effectively.
AI writing tools can write copy for social media posts and ads, landing pages, blogs, and more. Instead of hiring an expensive team of writers, try using an AI writing tool for writing your advertising.
To learn more about machine learning and automation for paid media management, take a look at Marin Software's features and solutions, or schedule a free consultation today.
Andrew Dunn is a guest contributor to Marin Software.
