In the highly competitive travel booking space, Kiwi wasn’t hitting their goals. The Kiwi teams were also spending countless hours analyzing campaign data to determine the appropriate bid strategy based on campaign targets.
Marin’s performance marketing experts provided extensive guidance and consultation to ensure MarinOne Bidding—with its “always-on” responsive algorithm—delivered what Kiwi wanted.
The results?
- 28% increase in conversion volume
- 50% decrease in cost per conversion
- 21% increase in conversion rate
Learn more in our case study.
Maria Breaux
Marin Software
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