We’re proud to announce immediate support for Bing Expanded Text Ads. Bing “Upgraded URLs” is a prerequisite to leveraging Bing’s Expanded Text Ads, and we’re offering full support for that, too.
Last, but not least, we’ve enhanced SmartSync to be compatible with both Bing and Google Expanded Text Ads. All Marin Search customers have access to SmartSync, which provides a 1-click migration to Bing Expanded Text Ads. We think this is the easiest (and fastest) method for savvy marketers to explore this opportunity.
What’s Changing?
“Bigger is better” is the key mantra behind the move to Expanded Text Ads, a move expressly designed to help advertisers succeed in a mobile-first world. Our empirical observations tend to refute the argument that Expanded Text Ads is a smart investment of resources, with well-constructed and thought-out ads yielding better increases in both click-through and conversion rates.
Before and After
How Marin Software Customers Can Get Started
With the deadline to migrate comfortably in the future, it may be tempting to put this task off. We encourage our advertisers to resist the temptation and try out Bing Expanded Text Ads now. Our recommendation is based on our observations, as described above.
The following is a brief list of the methods available for Marin customers to quickly get their ads launched:
Activate SmartSync: Execute your migration to Bing Expanded Text Ads with just one click. SmartSync takes care of the heavy lifting by automatically porting your Google Expanded Text Ads to Bing. And, best of all, your Google Expanded Text Ads can remain permanently synced to Bing Expanded Text Ads as long as you like, which means you can make a single ad change within Marin and have it applied to both of your key search engine partners.
Follow the Marin Guide to Expanded Text Ads: Avoid confusion by following our migration guides for Bing Upgraded URLs and Bing Expanded Text Ads. We walk you through the nuanced details of what’s changed, how to take advantage of these changes, and how to get up and running quickly.
Hire Boost Media to rewrite your Bing Expanded Text Ads: Tap into Boost Media’s network of professional copywriters to build brand new text ads from scratch. Marin Software has negotiated preferred pricing on behalf of our customers. To get started just contact your client services team.
