We are thrilled to announce that Marin Software has renewed its revenue share agreement with Google for another three years. This agreement underscores our commitment to fostering innovation and providing advertisers with unparalleled tools for managing and optimizing their paid search campaigns.
Under this agreement, Google will continue to make revenue payments to Marin based on the total paid search spend managed through our platform across Google and other search publishers. This partnership enables us to advance the Marin platform, ensuring it meets the evolving needs of the world’s leading search advertisers.
Innovative Product Enhancements
Since our last agreement, we have made significant advancements to our product to give advertisers the tools they need to sell more with less effort. Upgrades to Marin include:
- Expanded Platform Integrations: As the performance landscape has grown increasingly fragmented, we have integrated support for TikTok, Snap, Reddit, and X (formerly Twitter), allowing our users to engage with the billions of monthly active users across these platforms.
- Ascend Budget Management: Advertisers can maximize the performance of their programs across ad platforms with automated spend allocation and pacing. Advanced forecasting combines publisher simulations with proprietary models to ensure optimal return on investment. Marin provides a real-time snapshot of campaign performance against budgets with flexible pacing charts.
- Enhanced Support for Performance Max Campaigns: As ad platforms continue to evolve, Marin works hard to ensure users have access to the latest ad formats, targeting options, and other tools.
- Marketing Calendar: Marin's Marketing Calendar analyzes the impact of promotions and other key events. Our forecasting predicts the impact of upcoming events based on historical performance.
- Comprehensive Amazon Advertising Options: Marin now supports Amazon TV advertising and Spotlight Ads, empowering advertisers to tap into Amazon’s vast audience with high-impact ad formats.
- Improved Data Management and Visualization: Our analytics grids are more powerful than ever, allowing users to roll up data without needing pivot tables. We also make getting data into Google Sheets easier with our Sheets Extension.
Looking Ahead
Our goal with Marin remains steadfast: to complement publisher tools and empower advertisers to analyze, automate, and optimize their digital marketing campaigns more effectively.
As the digital marketing landscape evolves, Marin Software is well-positioned to help our customers achieve faster growth and maximize the return on their marketing investments. We are excited about the future and remain committed to delivering value and driving results for our clients.
Onward!
Chris Lien
