Walmart reaches nearly 150 million weekly customers online and through more than 4,700 stores nationwide, representing 90% of U.S. households. As America’s largest omnichannel retailer, Walmart is definitely a marketing opportunity that Retail brands do not want to miss!
All those shoppers translate to valuable first party data that provides advertisers a holistic view of Walmart customer behavior and accountable, measurable results. Walmart Connect also allows advertisers to correlate online and in-store activity at scale.
Ad formats
Walmart Connect provides many ad formats so advertisers can connect with customers at every stage of their buying journey, delivering the right ad at the right time to drive conversions.
Search Ads
Using Search Ads, Brands can get prominent placements for their products within the search results on Walmart.com and the Walmart app and reach customers who are actively searching for those types of products.
The ads appear in the search results or on a related product’s page as Sponsored Products.
Display Ads
Walmart also has its own DSP which allows Brands to place display ads off-Walmart on third-party websites.
Walmart leverages its first party data to target consumers based on their shopping history on Walmart.com. These ads are a great way to get customers back to purchase your products at Walmart.
In-store Ads
Walmart also offers ads in their brick and mortar locations so you can reach customers as they shop in-store or as they checkout.
Walmart can also provide closed loop tracking to determine if the checkout ads are driving conversions.
Brand Interactions
Lastly, Walmart gives brands many ways to think outside the box with unique store events and product sampling. These brand interactions are designed to create memorable experiences that drive consumers to purchase your products. Who doesn’t want to try a spoonful of ice cream while they shop?
Getting Started with Walmart Connect
If you’re not already taking advantage of Walmart’s incredible reach, not to worry! MarinOne integrates directly with Walmart’s API so you can easily manage your Walmart campaigns alongside your other ecommerce platforms and even paid search and social.
When you run your ad campaigns through MarinOne’s platform, you’ll be able to take advantage of our full reporting suite including easy-to-read dashboards and automated alerts to save you time analyzing all that data.
Plus, our advanced algorithms optimize your budgets and bidding automatically to save you time while giving you the best possible return on your marketing investment.
Click here to learn more about managing your Walmart campaigns with MarinOne.
