Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase journey on Amazon buy on Amazon.
But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline Search Ads or Product Display Ads? Do you know the difference between advertising on the Amazon Ad Platform versus Amazon Marketing Services?
Join our digital advertising experts as we explore the many ad choices available on Amazon and its online properties, including IMDb and Twitch. We’ll suggest use cases, keyword tips, and targeting strategies to maximize your advertising results, including:
- Why Amazon matters to advertisers
- Exploring Amazon’s marketing solutions
- Setting up Amazon ad campaigns
- Advanced Amazon advertising strategies
- Best practices for Amazon ads
Sign up for our webinar on Thursday, August 23rd at 10am PT / 1pm ET to learn more about this next big advertising opportunity.
Speaker Bios
Wes MacLaggan has over a decade’s experience developing and delivering analytical enterprise SaaS applications, including four years with Applied Predictive Technologies working on the company’s platform to help retailers maximize the return on their promotional spending. He is currently SVP of Marketing at Marin Software, and has been with the company since 2008.
Bryant Garvin has managed and led teams that have spent over $150 million in advertising over the last six years, driving hundreds of millions of dollars in sales. He’s worked with brands ranging from startups to the Fortune 500, and has worked in in-house marketing positions to develop a keen understanding of the complexity that in-house managers face every day.
