When it comes to connecing with high-intent buyers, Reddit is one of the most powerful ad platforms out there – and we know how valuable that is to marketers. That’s why we’re thrilled to announce Marin’s new Reddit integration.
Advertisers can link their accounts directly to Marin to analyze their Reddit ad data alongside all their other digital marketing channels. Our initial integration supports reporting and analytics, with campaign management and optimization coming soon.
Automated reporting and analytics for Reddit Ads
Marin pulls data directly from Reddit’s API into our reporting grid. The grid is the heart of Marin, where all your data comes together across publishers, accounts, and channels. With all that data in one place, you can leverage our agile, customizable columns to gain valuable cross-channel performance insights. Learn more about our grids here or check out this video to see them in action.
Coming soon: campaign management
Soon you’ll be able to edit your Reddit campaigns right in Marin. This could mean updating budgets, playing and pausing campaigns, scheduling changes, or creating new campaigns and ads. Marin eliminates the need to jump from one publisher tool to another to make edits, saving marketers time and effort. Watch this video to learn more about our multi-edit functionality.
Coming soon: bidding & budget management
We’ve been in the automated bidding game for more than ten years and continuously refined our algorithms to bid with industry-leading efficiency. In Marin, it’s easy to set a ROAS or CPA target for a group of campaigns that share a common goal. The same goes for budgeting.
Let’s say you have a group of campaigns that span across Google, Bing, and Reddit and share one monthly budget and ROAS target. Soon, you’ll be able to map all those campaigns to one strategy in Marin. Marin will distribute your monthly budget as efficiently as possible across all those campaigns and update their budgets and ROAS targets to hit your goals. Watch this video to learn more about our cross-channel Strategies.
Next Steps
Ready to harness the power of Reddit + Marin? Start by requesting API Access from your Reddit Rep. If you don’t have one yet, we can connect you to get up and running quickly. Once you get approval, connecting your account is super straightforward. Click here for a step-by-step guide.
Check out this video to see how easy it is to link a new account to Marin.
