The growth of the mobile industry in recent years has been tremendous, and this trend is expected to continue in the future.
According to a report, about 86% of the global population owns a smartphone, which is about 6.9 billion people. That's huge, right?
Due to this extensive coverage, many businesses now use mobile marketing as a powerful tool to reach and engage with their customers. As technology continues to evolve, new trends and technologies are emerging in the field of mobile marketing that are worth keeping a close eye on. In this article, we will explore the future of mobile marketing, highlighting some of the most exciting trends and technologies that businesses should keep an eye on.
From the rise of 5G to the use of artificial intelligence and machine learning, this article will provide a comprehensive overview of the most important mobile marketing trends and technologies that will shape the industry's future. Let’s dive in.
Emerging Trends in Mobile Marketing
Location-based marketing
Location-based marketing is an innovative trend in mobile marketing that uses a person's device location to deliver tailored and relevant content or offers. It is made possible through location-based services and GPS technology, which allows businesses to track a device's location and send targeted messages to users within a specific area.
For example, a business can use location-based marketing to send a special offer or coupon to customers near their store. This type of marketing can also be used to deliver relevant content or promotions to customers at a specific event or location, such as a sports stadium or concert venue.
There are many benefits businesses stand to gain from using location-based marketing. One of the most important is reaching customers at the right place and time, increasing the chances of converting them into customers.
John Gardner, Co-Founder & CEO of Kickoff, adds, "Location-based marketing allows businesses to gain insights into consumer behavior and preferences by tracking their interactions with various types of content and offers."
There are a multitude of channels through which location-based marketing can be delivered, including SMS, push notifications, and in-app messages. It can also be integrated with other types of mobile marketing, such as social media marketing and mobile advertising, to create more effective and personalized campaigns.
Personalization
Personalization is another fast-emerging trend in mobile marketing. It refers to how businesses tailor marketing messages, content, and offers to the individual preferences and needs of a specific customer. Marketers use data and insights about the customer, such as their browsing and purchase history, demographics, location, and other relevant information to increase advertising personalization.
For example, a clothing retailer might use personalization to send targeted promotions to customers based on their previous purchases. If a customer has previously bought a lot of athletic clothing, the retailer might send them a promotion for a new line of workout clothes.
Another great way to use personalization is through mobile advertising. It allows businesses to target a specific group of customers with tailored ads. For example, a business can use personalization to target ads for a new product to customers who have previously shown interest in similar products.
Mobile video marketing
In today's world, more and more people are using their mobile devices to watch videos online. And businesses have to take advantage of this by promoting their products and services through videos on mobile devices like smartphones and tablets.
Since businesses now know that their target audience is spending most of their time on their mobile devices, they can use mobile video marketing to target on-the-go consumers, such as those commuting, waiting in line, or even during lunch breaks.
Another advantage of mobile video marketing is that it is a highly engaging form of content. According to a study, video content is 1200% more successful than other content forms; viewers absorb 95% of the message while watching videos.
According to Tom Golubovich, Head of Marketing & Media Relations, Ninja Transfers, "Videos are more likely to capture the attention of viewers than text or images, and they also tend to be more memorable. That makes mobile video marketing an effective way to increase brand awareness and drive conversions."
There are several ways to implement mobile video marketing, such as creating short video ads that can be placed on social media platforms or creating longer-form videos that can be shared on a company's website or YouTube channel.
Businesses can also use live streaming to connect with their audience in real time and create a sense of immediacy.
Technologies to Watch in Mobile Marketing
Artificial Intelligence and Machine Learning
Let's face it. Artificial intelligence and machine learning are taking over the world. These technologies now have applications in many parts of our daily life. In mobile marketing, businesses can use these advanced technologies to analyze data from mobile devices to create personalized and targeted marketing campaigns. Artificial Intelligence and machine learning are powerful technologies that allow businesses to create more effective and personalized mobile marketing campaigns.
According to Anthony Martin, Founder, and CEO, of Choice Mutual, "These technologies can help businesses target the right users with the right message at the right time, which can lead to higher conversion rates and better ROI. As such, they are certainly among the technologies to watch in mobile marketing."
5G and edge computing
Regarding mobile marketing, it is possible to use 5G and edge computing now to provide faster and more reliable connections for things like mobile ads and location-based marketing.
For example, with 5G, an ad can be delivered to a customer's phone almost instantly, and with edge computing, businesses can personalize ads based on the customer's location. It can lead to more effective and targeted advertising, resulting in better business outcomes for the companies involved.
Voice-enabled technology
Voice-enabled technology allows users to interact with their devices using only their voice rather than typing or touching the screen, thus making using a mobile device more effortless and convenient. In mobile marketing, businesses can use voice-enabled technology to create more interactive and personalized advertising experiences.
For example, a voice-enabled mobile ad could allow users to ask questions, receive information about a product or service, or even purchase using only their voice. That can make the advertising experience more exciting and convenient for users and help businesses target and convert potential customers better.
Another potential use of voice-enabled technology in mobile marketing is in the creation of virtual assistants. These software programs can be programmed to understand and respond to a wide range of voice commands and can help users with various tasks, such as scheduling appointments, making reservations, or even ordering products and services. This can make mobile marketing more interactive and personalized and help businesses engage with their target audience better.
There's no doubt that voice-enabled technology is an exciting and rapidly-evolving area of mobile marketing that can create more engaging, personalized, and convenient advertising experiences for users and help businesses reach better and convert potential customers. For these reasons it is considered one of the technologies to watch in mobile marketing.
Conclusion
Mobile marketing is becoming an increasingly important aspect of digital marketing as more and more people rely on their mobile devices for everyday tasks. The emergence of new technologies is helping businesses create more effective and personalized marketing campaigns for mobile users.
As these technologies continue to evolve and become more mainstream, businesses must stay up-to-date with the latest trends and technologies to stay competitive in the mobile marketing landscape. However, it's also important to note that while technology is advancing rapidly, the key to successful mobile marketing will always be understanding the customer.
As such, businesses should be aware that data and technology should be a supplement, not a replacement, to understanding their target audience and tailoring their mobile campaigns to meet their needs.
Rachel Melegrito is a guest contributor to Marin Software.
