The year is halfway over but digital advertising remains fast and furious. From what we’ve seen in our blog traffic, it’s clear that marketers want to keep on top of the latest trends and channel announcements, and are also continually looking for ways to enhance their digital ad strategies.
To honor these past six months, we’re showcasing our six most popular blog posts.
Current Trends
- Your Google Analytics Data Will Never Match Your Facebook Data: The only way to accurately measure your Facebook data is through Facebook reporting itself. This article explains why.
- Cheat Sheet: Facebook and Google Ad Types Mapped to the Customer Journey: Our popular cheat sheet provides clear tactics for advertisers looking to meet specific campaign goals and objectives.
- 10 Best Practices for Combining Paid Search and Social: From planning to execution to measurement, this how-to article gets into the nuts and bolts of a successful cross-channel ad campaign.
Oldies But Goodies
- How to Determine Optimal Frequency Caps for Retargeting: Frequency caps can be a bit complex, but this article breaks it all down. You’ll learn easy ways to determine optimal frequency caps, how to test them, and more.
- How to Get the Most Out of Sequential Advertising on Facebook: People love a good story. Here, we explain the many benefits of sequential advertising on Facebook, and show how DS Automobiles used it to increase impressions and engagement.
- The 8 Players in the Programmatic Ecosystem: Programmatic has evolved from “hot new thing” to “advertising standard.” This article provides an easy reference for both new and seasoned users of programmatic advertising.
The Outlook for the Rest of the Year
As retail shifts online, search and social dominate ad spend, and Facebook usage continues to skyrocket, we’ll be there. Subscribe to our blog today to keep current on the latest news, developments, and expert opinion.
Maria Breaux
Marin Software
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