Is your campaign optimization limited to what happens on your website or in your app? What about offline sales or repeat purchases? If you aren’t including this valuable data, you’re limiting the results you can expect from your online campaigns. That’s why you need to unlock the valuable data in your CRM and make it accessible to the publishers. And for those using Hubspot, this is easier than ever with Marin’s newest integration.
The Perfect Pairing
HubSpot, the inbound marketing powerhouse, provides businesses with tools to attract, engage, and delight customers. From lead generation to customer relationship management, HubSpot offers a comprehensive suite of solutions that foster meaningful interactions with target audiences. Marin Software, on the other hand, is a leader in marketing analysis and digital marketing optimization and automation. Integrating CRM data from HubSpot with Marin creates a powerful blend that can supercharge campaigns.
Unleashing the Power of CRM Data
For many businesses, what happens online or in the app is only the beginning. Do you have a longer sales cycle that begins with a form on the website? What about call centers or sales in physical stores? Even pure-play e-commerce sites should think about repeat purchases and customer lifetime value.
In each of these cases, the goal is the same: rather than measuring the effectiveness of your campaigns based on a single upstream event that happens online. You should be optimizing to the actual value of that customer. The CRM often holds this data which is not available to the publishers' tracking pixel. As a result, your ROI is not correct. You are likely making decisions based on incomplete data.
However, it’s possible to tie this customer-level data back to the data you get from the publishers–like Google, Meta, or Microsoft–to get the full picture. This will help you identify which campaigns drive the most business value and which are wasting money.
Marin’s integration with Hubspot makes this easy. We align the CRM data with the campaign data, giving you the complete picture. This means that marketers can now tap into a wealth of customer insights, behaviors, and interactions stored within HubSpot's CRM–and use these invaluable nuggets of information to refine their advertising strategies in Marin.
Top Benefits
- All-in-One View: The integration creates a dashboard that brings together data from HubSpot and the entire publisher ecosystem. This way, it's easy to track performance in one AI-powered dashboard.
- Less Hassle: No more manual data aggregation and normalization. The integration takes care of it, saving time and stopping mistakes.
- Smarter Bidding: Knowing what customers are up to helps in setting bids. This means putting money where it makes the most impact.
A Bright Future
Blending the insights from HubSpot and Marin Software sets the stage for smarter campaigns. It's like making sure ads reach the right people at the right time. Businesses that jump into this new way of marketing can lead the pack in a world where personalization and profit go hand in hand.
Social
Do you feel like your search and social media campaigns are missing something? They might be if your optimization strategy is limited by the data from your website and/or app. If you’re not able to account for offline sales or repeat purchases, you’re limiting the results you can expect from your online campaigns. That’s why you need to unlock the valuable data in your CRM and make it accessible to the publishers. That’s why, here at Marin Software, we’ve been busy building the integrations to unite your complete campaign and customer data set. And we’re excited to welcome a new connection: HubSpot.
With our HubSpot integration, easily combine the power of your data and get these benefits:
- All-in-One View: The integration creates a dashboard that brings together data from HubSpot and the entire publisher ecosystem. This way, it's easy to track performance in one AI-powered dashboard.
- Less Hassle: No more manual data aggregation and normalization. The integration takes care of it, saving time and stopping mistakes.
- Smarter Bidding: Knowing what customers are up to helps in setting bids. This means putting money where it makes the most impact.
Check out our latest press release to learn more and reach out to get started unifying your marketing data ecosystem today.
