The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.
What 100 days after GDPR looks like
Over three months after rollout of the new GDPR regulations, how are digital advertisers faring? As might be expected, all’s well for the major publishers.
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Podcasters turn to measurement and attribution
When companies gathered at the fourth annual IAB Podcast Upfront, content wasn’t necessarily king. Instead, discussions centered on how to attract brand advertising dollars.
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With low CPMs, Facebook Stories draw advertisers
As people eliminate or reduce their Facebook usage, advertisers continue to experiment with the latest Facebook ad formats, with Facebook Stories poised to attract ad dollars.
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Mobile commerce to overtake eCommerce by 2019
According to 451 Research, mobile commerce is about to have its moment, as online retail growth continues to outpace in-store sales.
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Vertical video ads are coming to YouTube
To enable brands to “provide a more seamless mobile experience,” YouTube unveiled its vertical video offering at this year’s DMEXCO.
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