The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.
Have we reached peak smartphone, and what does that mean for marketers?
Among all of Mary Meeker’s insights and factoids, she reported a decline in the cost of smartphones. Marketing Land looks at what this means for marketers and how the industry should respond.
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71% of retailers use mobile location strategies to boost store traffic
Are you using location data to entice people into your store? If not, you’re lagging behind the ever-increasing number of retail marketers taking advantage of location strategies in their advertising campaigns. Read more from Mobile Marketer.
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Apple debuts screen limits, Siri shortcuts and privacy updates
Apple announced several new developments at its recent developer’s conference, keeping consumers excited and mobile marketers on their toes.
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The Battle for the Soul of Advertising Will Affect Everything
In today’s advertising world, says author Ken Auletta, there are “the disrupters and the disrupted”—and they both need each other to ensure a thriving consumer economy. Great read.
Read the article and the NY Times book review
82% of marketers plan to increase digital spend, but only 26% are confident in ROI
Nielsen's latest CMO report shows that the ascent of digital marketing budgets continues, but marketers still aren’t fully confident about it. They also continue to want greater transparency and real-time data insights.
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