The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.
Why marketers struggle to define artificial intelligence
A survey of over 300 North American B2B marketers found that less than one-fifth of them clearly understand the differences between AI, machine learning, and predictive modeling, despite these terms having become ubiquitous in industry press.
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Most US and EU companies will comply with GDPR by year’s end
In order to meet customer expectations and deliver a positive user experience, nearly 75% of US and European companies say they’ll be compliant by the end of 2018.
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Instagram leads as a global platform for influencer marketing
Although Instagram isn’t the only platform for influencer campaigns, it’s leading the pack as a go-to for global brands. In some regions, YouTube and Instagram are neck and neck.
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Amazon now has nearly 50% of US eCommerce market
Amazon continues to corner the eCommerce market. And, led by computer and consumer electronics, eMarketer projects that the leading retail site will jump by close to 30% this year.
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Last-minute digital video ads drive live sports viewership
comScore reports that viewers are more likely to see “last-minute” video ads during live sporting events, making these ads even more powerful for digital marketers.
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