You can’t work 24/7. Late-night changes should happen automatically.
Scheduling changes to the status of campaigns, ads, and groups isn’t straightforward in the publisher tools, and often requires writing complex scripts. You need a solution that enables you to schedule objects with just a few clicks. And you don’t have time to hop between publisher tools to schedule each campaign. Do it in bulk, across channels with Marin.
Automatically activate and pause promotional campaigns
Got a sale going live at midnight? Don’t log on at 11:59 to enable your promotional campaigns. Instead, schedule the campaign to go live ahead of time with Marin’s scheduled actions. Then, take it a step further and add another action to pause the campaigns when the sale ends. You can layer play and pause rules on top of one another – scheduling campaigns to enable and pause over and over if you have a sale that comes and goes. There’s no limit to the number of actions that can be scheduled at once.
Schedule ads across channels
Schedule ads to resume and pause across your search, social, and e-commerce publishers in one UI. Simply select the campaigns, groups, or ads that you want to schedule in the Marin grid and create rules for all of them at once.
Review scheduled actions by campaign
View the dates of all upcoming scheduled actions for each campaign, group, and ad in the Marin grid – and make edits to the schedule whenever necessary.
Apply a filter to the scheduled action column to view all actions scheduled within a specific date range. See all campaigns with actions scheduled to occur on the filtered date or time frame, and edit, add, or remove actions.
Start taking your time back today
Are you tired of the time crunches at weird times? We’ll help you solve it today!
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case study
YOTEL Increases ROAS 23% and Eliminates Hours of Manual Work with Marin
YOTEL's Director of Digital shared some of his favorite things about Marin with us. Check it out!
Google launched responsive search ads (RSAs) to simplify the ad creation and testing process, offering search advertisers high-performing ads with less effort. Now, advertisers can deliver search ads at scale without having to assemble multiple ad versions.
Download our guide, Getting Started with Responsive Search Ads, to learn all about this groundbreaking ad format. It answers these questions and more:
What are responsive search ads?
How do they fit into your paid search campaigns?
What are RSA best practices to boost clicks and conversions?
Still planning and managing your performance advertising spend with spreadsheets? Try this instead.
We’re not calculating CPC bids manually anymore on Google and Meta…there are just too many signals and performance changes too quickly to keep up. So why are many brands and agencies still using manual, spreadsheet-driven approaches to manage their performance advertising spend? This is a problem because planning in spreadsheets has a few fundamental challenges:
Fragmentation: With the rise of new social media channels like TikTok and Reddit, brands and agencies are working across more ad platforms than ever. Pulling all this data together is essential for making good decisions, but often, the data is siloed, and the manual process of unifying it is tedious and time-consuming.
Forecasting: Estimating spend based on the number of remaining days in the month isn’t enough to drive optimal results. You need AI-powered forecasts that understand diminishing returns, seasonality, and other external factors.
Frequency: Adjusting your spend allocation and budgets quarterly, monthly, or weekly isn’t enough to capitalize on trends in the fast-moving, competitive media landscape.
Brands and their agencies can and should do better than spreadsheets to get the best return from their marketing investment.
Marin built a better way
Our goal is simple: we help you sell more with less effort. We built an optimization suite that understands the potential of each of your campaigns across ad platforms and automatically manages your spend allocation. The result is better performance and time savings for your team, whether you are a brand or an agency.
Flexible Setup with Simple Goals
Marin’s optimization is based on Strategies, which are groups of campaigns that share a common goal, such as ROAS, CPA, or spend. Strategies can span ad platforms and include any number of campaigns. For example, if you have specific budgets and/or ROAS targets for different lines of business, all the campaigns associated with each line of business would be grouped into their own Strategy. That way, Marin’s AI can manage them in unison since they’re all working toward the same goal.
Powerful AI-based Forecasts
To optimize your budget allocation, you need to understand each campaign's incremental contribution to your overall goal. If you just reference past performance, you’re ignoring diminishing returns, seasonality, and other factors that may affect future performance. You’re basically driving forward while looking in the rearview mirror.
Marin’s powerful AI synthesizes publisher forecasts with proprietary models to simulate the future potential of each campaign.
Before and After Allocation
Marin summarizes the change in your allocation before and after implementing our recommendations. Once you turn on our recommendations, Marin will automatically adjust your campaigns’ daily budgets, efficiency targets, and, where needed, the CPCs for all the keywords in the Strategy.
Automated Pacing
Sleep soundly knowing that Marin is constantly monitoring your strategies and making adjustments to ensure you get the best results based on the strategy targets. Our Strategy Dashboard summarizes performance against plan, and if there are any issues, our team of experts will help guide you through how to address them.
Real-world Results
Fusion92, an agency client of Marin’s, used Ascend to increase conversions by 10% while dramatically improving budget compliance and saving time.
“Making mistakes with our client's budget isn’t something we can afford,” said Tom Hammond, VP of SEM & e-commerce at Fuision92. With Marin, we’ve automated budget management, saving us 15 hours of manual work weekly and improving performance for our client’s campaigns.”
If you’re a marketer looking for more growth and a better return on your marketing spend, it’s time to move beyond spreadsheets. Interested in learning more? Check out our upcoming live product tour, or click here to talk to our team.
