All reporting, performance monitoring, and optimization tasks automated
YOTEL's Director of Digital shared some of his favorite things about Marin with us. Check it out!
“Marin automates all of our reporting, performance monitoring, and optimization, saving us countless hours per week so we can spend more time focusing on strategy as we expand our presence globally.”
Philip Ascott
Director of Digital at YOTEL
Key Takeaways
Managing 44 paid media accounts with a digital marketing team of just 4 people is no easy task. In fact, without Marin’s automation, it would be impossible. Marin automates all of YOTEL’s reporting, optimization, and performance monitoring functions so that their team can spend more time focusing on strategy. The three most important features to them are:
Marin's bidding, which has driven a 23% lift in ROAS since they switched from publisher automated bidding. In addition to it's best-in-class bidding algorithm, Marin provides a central hub to manage bidding for all of YOTEL's Google and Bing campaigns, which saves time. Learn more about Marin bidding.
Responsive Search Ads (RSAs) harness the power of machine learning to optimize your ads, but take away some of the control you get with Expanded Text Ads (ETAs). Learn how to make the most of RSAs, ahead of the June2022 phase-out of ETAs.
If you’re still using Google’s Expanded Text Ads (ETAs) then time is running out – ETAs are being phased out in mid-2022. The good news is that Responsive Search Ads (RSAs) are expected to deliver better results and can make life easier. But there are some important trade-offs that every marketer needs to understand.
Download our eBook for tips and tricks on the migration and how to operate in an RSA-only world.
Solving the Agency Reporting Challenge: Powerful Forecasting with Marin BI Connect
Client reporting is a cornerstone of marketing agencies' success. Clients expect detailed, actionable updates on campaign performance. This demand for comprehensive insights often creates a challenge: seamlessly aggregating data across channels, predicting future trends, and enabling scenario planning without sinking countless hours into manual reporting.
Enter Marin’s BI Connect: a powerful solution designed to automate reporting, enable forward-looking insights, and empower agencies to deliver more value to their clients.
The Challenge: Accurate, Holistic, Forward-looking Reporting
Agency reporting often grapples with several hurdles:
Fragmented Data: Campaign performance data lives across multiple platforms (Google, Meta, Amazon, LinkedIn, and others), requiring manual collection and normalization.
Time-Consuming Processes: The sheer volume of data, especially at the campaign-grain level, makes it hard to aggregate detailed and easy insights for clients to understand.
Simplistic Forecasting: Traditional reporting tools focus solely on historical data, leaving agencies scrambling to provide clients with future projections or scenario planning for clients. Clients often ask, “Where will we land this month?” Agencies need answers that factor in seasonality, day-of-week effects, and other trends without constant recalculations.
Scenario Planning: Brands often want to know what will happen if they increase or decrease their spending or adjust their allocation. Without accurate forecasts, this is often a guessing game based on vague performance benchmarks.
The Solution: Automated Reporting with Powerful Forecasting
Marin’s BI Connect is a game-changer for agency reporting, allowing agencies to build customized reporting based on an automated data framework. Marin gathers performance data across search, social, and retail media ad platforms, combines conversion data from hundreds of sources, and distributes it to your data warehouse, BI tool, or spreadsheet-based reporting.
Marin’s advanced AI examines past performance, key business events, and ad platform forecasts to create detailed campaign-level predictions for clicks, conversions, and revenue, considering the current spending. In the example above, you can see how day-of-week variance, overall growth trends, and the impact of specific events need to be factored into an accurate prediction.
These projections incorporate crucial trends like day-of-week, month, and year-over-year seasonality, giving agencies and their clients a clear view of what to expect at the end of the month. You can also answer that question: “What would I get if I invest another $50K this month?”.
Scenario Planning Made Simple
BI Connect empowers agencies to run “what-if” scenarios at the campaign-grain level. Whether clients want to know the impact of increasing spending by 10% or shifting budgets between platforms, agencies can quickly and confidently model outcomes.
Customizable and Flexible
With data available at the campaign-grain level, agencies can build reports tailored to specific client needs. Whether high-level overviews or granular performance details, BI Connect adapts to deliver the right insights.
Why It Matters for Agencies
Efficiency: BI Connect saves agencies countless hours by automating data collection and reporting workflows.
Accuracy: Projections are rooted in Marin’s AI-driven insights, ensuring that future trends and recommendations are reliable.
Client Satisfaction: Offering future-focused insights and scenario planning elevates the value agencies provide to clients, strengthening relationships and winning trust.
Scalability: Whether managing a handful of accounts or dozens, BI Connect scales to handle data complexity, enabling agencies to grow without increasing operational burden.
Empower Your Agency with Marin BI Connect
In the fast-paced world of digital marketing, agencies need tools that simplify complexity and enable smarter decisions. Marin BI Connect meets the challenge of cross-channel reporting and sets agencies apart by providing forward-looking insights that clients crave.
Ready to see how Marin BI Connect can transform your reporting? Schedule a demo today and take your agency’s reporting to the next level.
Fusion92 simplifies budget management and increases conversions 10% with Marin
Are you spending too much time managing a large number of budgets?
Could you get more from your campaigns by reallocating spend to top performers? Fusion92 asked these questions about their paid search program, and Marin had answers. Marin's performance management tools helped them save time and improve conversion volume.
Background
The Fusion92 team has a client that provides non-clinical administrative services to private dental practices. The client manages the business side so the doctors can focus on serving patients. The client also offers search marketing services to help practices acquire new patients, and the Fusion92 team manages those paid search campaigns.