Background
AppSumo promotes great products to help you kick ass at work.
Your best customers are your existing ones. The second best are the people who are saying that they’re interested and Perfect Audience has been good for keeping us in front of the right audience.
The Opportunity
AppSumo is a free newsletter for entrepreneurs that promotes digital products. AppSumo wanted to promote a new online course called Monthly1K.com that cost around $300. Because it was more expensive than other products they sold, visitors were often not prepared to buy on the first visit. Noah knew that retargeting would allow AppSumo another chance to sell to those customers.
The Solution
Noah started simple: just a single targeting list and ads on open web and Facebook. As he developed more ad units and offers and tested what worked, his return on spend climbed until he was reaching 2–5× ROI. It didn’t happen overnight: Noah found he had to wait 15–30 days to really see the results of his targeting but he’s been thrilled with how they’ve performed.
Improved productivity and a 67% ROAS
- Maxed out impressions on available lists due to high ROI
- Determined Facebook sidebar and open web ads in multiple sizes provided the best performance
At Marin Software, we aim to help marketers unlock better results with advanced insights, like our latest feature: Performance Reporting by Time of Day and Day of Week for Amazon Ads!
This report automatically highlights when your ads are performance best (or worst), and you can use those insights to implement smarter dayparting strategies. Whether you’re apply boosts to always-on campaigns or fine-tuning your schedule to maximize ROI, this feature will make it easier than ever to drive better results from your Amazon Ads investments.
Why Time Matters in Amazon Advertising
In digital advertising, timing is everything. Performance can fluctuate based on the time of day or day of the week, influenced by customer behavior, purchasing habits, and competition in the auction. Advertisers risk overspending during low-performing hours or missing opportunities during peak periods without clear insights.
With Performance Reporting by Time of Day and Day of Week, you can finally take the guesswork out of timing on Amazon. Armed with data-backed insights from the Amazon Marketing Stream API, you can:
- Pinpoint High-Performing Time Windows: Easily see which hours and days drive the most conversions or highest conversion rates.
- Identify Opportunities to Cut Waste: Spot time periods with below-average performance to reallocate budget or pause ads.
- Take Advantage of Amazon Dayparting: Use your insights to adjust campaign schedules directly in Amazon Ads, maximizing your returns while minimizing ad spend waste.
Key Features and BenefitsOur new reporting tool provides unparalleled flexibility and depth for Amazon advertisers. Here’s what you can do:
- Customizable Interval Analyze performance in intervals that make sense for your campaigns—whether it’s hour-by-hour, every four hours, or a full day. This flexibility helps you zoom in on the details or take a broader look at trends.
- Absolute Conversions or Conversion Rate Choose to focus on total conversions for volume insights or conversion rate for efficiency metrics, depending on your campaign goals.
- Multiple Conversion Types This report lets you see differences in performance by conversion type for flexibility
- Account-Level or Campaign-Specific Analysis View performance across your entire Amazon Ads account or drill down into individual campaigns. This allows you to uncover big-picture trends or fine-tune specific campaign strategies.
- Automatic Performance Highlights Save time with automated insights. The report flags hours and days that perform above or below average so you can focus on the trends that matter most.
Optimize Campaigns with Time of Day InsightAnalyze Performance Patterns: Run the report to see when your campaigns perform best and when they underperform. Look for spikes or dips in conversions or conversion rates.Apply Bid Boosts: Based on higher or lower conversion rates, you can increased bids to maximize performance and avoid wasted spend.Set Up Amazon Dayparting: Apply your insights directly to Amazon Ads by scheduling your campaigns to run during peak times and pause during low-performing hours.
Monitor and Iterate: Use this report regularly to adjust your strategy as performance trends evolve. Test and refine your dayparting approach over time to ensure your campaigns stay aligned with your audience’s behavior.Get Started NowReady to take your Amazon Ads to the next level? If you’re already using Marin, this feature is available today in your dashboard—just look for the Time of Day and Day of Week reporting tool under the Amazon Ads section!If you’re new to Marin, let us show you how our platform can transform your Amazon Ads performance. Request a Demo today to see how we can help you manage, optimize, and grow your campaigns across Amazon, Google, Meta, and more—all from one unified platform.Start using Performance Reporting by Time of Day and Day of Week today and make smarter decisions for a stronger tomorrow!Want to learn more about the power of dayparting? Check out our blog post for tips and best practices!
