Background
Dagne Dover creates problem-solving bags – for all the problem-solving humans out there. Bags that keep, stay organized, and look good doing it. Their performance marketing agency, Mason Interactive, had been optimising their bidding using manual techniques when they decided to test an automated approach with Marin Software via bidding folders.
Marin’s solution has been the key to optimizing our campaign KPIs. We saw an impressive performance increase right after we rolled out Marin’s automated bidding option. Marin’s tools delivered fast results and helped us to save valuable time by not having to manually adjust bids.
Challenge
As Dagne Dover’s inventory continued to expand, the Mason Interactive team wanted to replace its original strategy that required a manual approach to delivering marketing messages depending on different keywords, customer location and the type of device they were using.
Solution
In order to reduce time spent on manual optimisation, Mason Interactive decided to test the results of switching from Manual CPC to Marin’s algorithmic bidding, which uses a progressive lookback and rules-based logic to calculate bids and analyze a campaign’s performance in real time, resulting in optimal search bids based on each user’s context. They chose the Target ROAS automated bid strategy, layered with Google’s Enhanced CPC, to automatically set the right bid to help get the most conversions at the best cost per click within their daily budget
Results
With the help of a new bidding algorithm that was fully automated, the Mason Interactive team was able to reach new levels of efficiency. As a result, Dagne Dover saw a 47% increase in revenue and 37% increase in conversions during the 12- week period following the bidding activation.
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Performance Marketing at Scale: How Marin Unlocks Optimization Across Ad Platforms
Managing a performance marketing program at any scale is complex. The most basic program spans across at least 2 or 3 ad platforms (Google, Meta, and Amazon). And for most of us, it’s exponentially more complicated, with dozens of accounts spanning a gaggle of ad platforms; “marketing campaigns” that cut across the “Campaigns” at the ad platforms.
We have solved this challenge of understanding performance and optimizing across ad platforms with Marin Strategies. Strategies allow marketers to optimize subsets of campaigns based on shared objectives, whether it’s by product category, funnel stage, geography, or business line.
Now, we’ve made it even easier. With bulk creation and editing, Marin Strategies empowers you to manage optimizations at scale, making campaign management smoother, faster, and more effective. Read on to learn more about how Strategies can transform your workflows and unlock growth.
The Challenge: Managing Complexity Across Platforms and Business Goals
Digital marketers today are tasked with juggling multiple ad platforms—Google, Meta, Amazon, LinkedIn—each with its own optimization levers, reporting structures, and bid strategies. On top of that, different parts of a business often have distinct objectives:
- Retail brands need to optimize differently for high-margin vs. low-margin products.
- Lead gen marketers structure campaigns around funnel stages, balancing efficiency with volume.
- Global brands require geo-specific strategies with different performance benchmarks.
- Agencies need to manage multiple clients while maintaining efficiency across accounts.
Trying to align all these moving parts manually is a daunting task. That’s where Marin Strategies comes in.
The Solution: Marin Strategies = Efficiency & Performance
With Marin Strategies, you can group campaigns based on shared business goals and apply advanced optimization techniques—no matter which ad platform they’re running on. And now, with bulk creation and editing, managing strategies at scale has never been easier.
Why This Matters for Performance Marketers
🔹 Optimize Holistically Across Platforms – Unlike publisher tools focusing on a single ecosystem, Marin lets you optimize strategies across Google, Meta, Amazon, and more. You get the benefits of Portfolios with seamless dynamic allocation of spend to where it is most impactful.
🔹 Advanced Forecasting & Pacing – Get predictive insights into expected results and ensure you’re hitting your goals with automated pacing against targets.
🔹 Automate and Scale – Updating budgets, bid targets, or goals across multiple strategies is now effortless with bulk editing, saving time and reducing errors.
🔹 Roll-Up Reporting Made Easy – Instead of pulling reports separately from each ad platform, Marin Strategies consolidates data, giving you a clear view of performance across all your campaigns.
🔹Compliance Marin ensures your settings match your goals. We protect you from overspending by pausing campaigns if needed and alert you to any mismatches between your goals and campaign settings.
Real-World Impact: How Brands Use Marin Strategies to Win
🚀 E-commerce Brands use strategies to optimize different product categories, ensuring high-margin products receive aggressive bids while maintaining efficiency on lower-margin items.
📈 Financial Services Brands leverage Marin Strategies to balance lead volume and cost-per-acquisition across multiple platforms, optimizing separately for upper-funnel awareness and bottom-funnel conversions.
💡 Agencies scale effortlessly, managing multiple clients within Marin while applying consistent optimization strategies across accounts.
What’s Next? Take Optimization to the Next Level with Ascend
Marin Strategies is a core part of our Ascend Optimization Suite, which has driven measurable success for brands worldwide. Quodd boosted conversions by 500% in just one month. A leading healthcare marketer increased conversions by 78%. See more real-world results in our latest case studies.
Ready to scale smarter? Try Marin Strategies today and experience the power of cross-channel optimization.
