Do you ever wish you had someone you could hand some of your work off to? A performance marketing expert on speed dial 24/7 to help elevate your game and make you look better for your boss or client? Well, look no further, Marin’s Advisor is here to help you get s*#$ done. Whether you need insights from across the web or detailed instructions on how to use Marin, Advisor is here to help.
Advisor can help you…
Answer strategic questions: Get quick and reliable answers to questions about digital marketing strategy, trends, and best practices.
Learn to use Marin: Receive step-by-step assistance on how to use our powerful marketing platform. Advisor draws from Marin’s extensive Help Center to provide you with the information you need, when you need it.
Discover new keywords: Share your highest ROAS keywords with Advisor and ask it to provide similar suggestions.
Expand ad copy: Workshop every element of your ad copy with Advisor, from grammar to tone to keyword relevancy.
Locate help articles: Want to reference a guide when making certain edits or optimizations in Marin? Simply ask Advisor for a link to a help article about the topic.
Write Marin Scripts: Advisor is a coding wiz! When creating a new Marin Script, grab the code’s framework from its settings. Then paste it into Advisor and ask the bot to tweak the code as needed.
Complete integrations: Get guidance on integrating Marin with the other tools and platforms you use.
Manage data: Understand how to manage and analyze data within Marin’s grids for better decision-making.
Troubleshoot issues: If you hit a roadblock in the app, simply ask Advisor for help. It can steer you in the right direction or connect you to our support team.
Understand features: Marin has tons of different tools, like Strategies, Dynamic Actions, Dimensions, and more. Advisor can explain the use cases and implementation process of any of these features so you don’t have to remember the pesky details.
Create custom reports: Get help building custom reports tailored to your specific needs.
And so much more! We’ve got lots of exciting plans for how Advisor will get better over the coming months, but if there is anything you’d like to see it tackle, please let us know here.
Keep in mind…
As with any new teammate, you’ll want to keep an eye on Advisor’s work as it ramps up. Here are a few things to remember.
No access to customer data: Advisor is designed to protect your privacy and does not have access to any customer-specific data. This means it cannot provide tailored responses based on your unique setup or performance metrics.
It’s still learning: Responses and prompts are continually being refined. While we strive for accuracy, we recommend verifying critical information through Marin's Help Center or by contacting your Marin support team.
Get started with Advisor
Advisor is available in all editions of Marin. Look for the ‘Advisor’ icon in the top right navigation bar. Click on it, type your question, and let Advisor guide you. Whether you're new to digital marketing or an experienced practitioner, Advisor is here to make your journey smoother and more informed.
Still planning and managing your performance advertising spend with spreadsheets? Try this instead.
We’re not calculating CPC bids manually anymore on Google and Meta…there are just too many signals and performance changes too quickly to keep up. So why are many brands and agencies still using manual, spreadsheet-driven approaches to manage their performance advertising spend? This is a problem because planning in spreadsheets has a few fundamental challenges:
Fragmentation: With the rise of new social media channels like TikTok and Reddit, brands and agencies are working across more ad platforms than ever. Pulling all this data together is essential for making good decisions, but often, the data is siloed, and the manual process of unifying it is tedious and time-consuming.
Forecasting: Estimating spend based on the number of remaining days in the month isn’t enough to drive optimal results. You need AI-powered forecasts that understand diminishing returns, seasonality, and other external factors.
Frequency: Adjusting your spend allocation and budgets quarterly, monthly, or weekly isn’t enough to capitalize on trends in the fast-moving, competitive media landscape.
Brands and their agencies can and should do better than spreadsheets to get the best return from their marketing investment.
Marin built a better way
Our goal is simple: we help you sell more with less effort. We built an optimization suite that understands the potential of each of your campaigns across ad platforms and automatically manages your spend allocation. The result is better performance and time savings for your team, whether you are a brand or an agency.
Flexible Setup with Simple Goals
Marin’s optimization is based on Strategies, which are groups of campaigns that share a common goal, such as ROAS, CPA, or spend. Strategies can span ad platforms and include any number of campaigns. For example, if you have specific budgets and/or ROAS targets for different lines of business, all the campaigns associated with each line of business would be grouped into their own Strategy. That way, Marin’s AI can manage them in unison since they’re all working toward the same goal.
Powerful AI-based Forecasts
To optimize your budget allocation, you need to understand each campaign's incremental contribution to your overall goal. If you just reference past performance, you’re ignoring diminishing returns, seasonality, and other factors that may affect future performance. You’re basically driving forward while looking in the rearview mirror.
Marin’s powerful AI synthesizes publisher forecasts with proprietary models to simulate the future potential of each campaign.
Before and After Allocation
Marin summarizes the change in your allocation before and after implementing our recommendations. Once you turn on our recommendations, Marin will automatically adjust your campaigns’ daily budgets, efficiency targets, and, where needed, the CPCs for all the keywords in the Strategy.
Automated Pacing
Sleep soundly knowing that Marin is constantly monitoring your strategies and making adjustments to ensure you get the best results based on the strategy targets. Our Strategy Dashboard summarizes performance against plan, and if there are any issues, our team of experts will help guide you through how to address them.
Real-world Results
Fusion92, an agency client of Marin’s, used Ascend to increase conversions by 10% while dramatically improving budget compliance and saving time.
“Making mistakes with our client's budget isn’t something we can afford,” said Tom Hammond, VP of SEM & e-commerce at Fuision92. With Marin, we’ve automated budget management, saving us 15 hours of manual work weekly and improving performance for our client’s campaigns.”
If you’re a marketer looking for more growth and a better return on your marketing spend, it’s time to move beyond spreadsheets. Interested in learning more? Check out our upcoming live product tour, or click here to talk to our team.
