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Marketing AI for Medical Brands & Providers

Do you struggle with managing 10+ ad accounts, publishers, and campaigns across multiple locations?  Do regulations require you to run unique campaigns everywhere you do business?  There’s a better way. 

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Marin
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Marin Delivers

  • Unlimited account linking in a single UI
  • Cross-Channel Reporting
  • Unified Data Model
  • Forecasting and Dynamic Budget Allocation

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Without Marin, you’re stuck with

  • Multiple account logins
  • Fragmented channel reports
  • Manual budget and bid adjustments
  • Single-channel forecasting
  • No revenue tracking
  • No aggregate pacing across multiple locations and accounts

Use AI to automatically invest across channels where the opportunity is greatest

If you have static channel budgets, you're leaving conversions on the table. Dynamic spend allocation is the answer.

Map unlimited campaigns from multiple publisher accounts to a Strategy with a shared spend goal. Marin will analyze and allocate budget across channels to drive more conversions within your spend targets.

40% CPA decrease

Marin Budget Allocation Decreases CPA by 40% for Leading Medical Device Manufacturer

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Do your forecasts include all channels, locations, and data sources?

To provide comprehensive coverage, Marin combines publisher forecasts from Google, Meta, LinkedIn, etc. with our proprietary models to simulate future results for each campaign at different spending levels.

78% Lead Volume increase

“Health providers are up against a competitive and distinct environment when it comes to search marketing. Marin Software’s flexible advanced bidding optimization capabilities played an integral role in helping AMP Agency achieve Blue Shield of California’s aggressive lead generation and efficiency goals within such a unique search atmosphere.

Troadio Satizabal
Online Marketing Manager at Blue Shield of California

  • Temporal modeling adjusts for seasonality: day of week, month and year
  • Incorporate external events from your marketing calendar to better train the model
  • AI-powered simulations combine ad platform data with proprietary models
  • Forecasts updated daily to respond to changing performance
Ready to learn more? Request a demo today!

Save Time and Increase Accuracy with Customizable Automation

Automate your advertising workflows with our AI-powered software. Exceed your goals with script-based customizations and rule-based optimizations.

10% conversion increase

Fusion 92 increases conversions by 10% for 1,400+ dental practices with Marin

Unlock Growth Opportunities with Marin Insights

Identify and implement opportunities to grow revenue, decrease costs, and save time with Insights. Each Insight offers an actionable recommendation that you can apply with one click.

  • Identify keyword gaps and duplicates
  • Recommendations free from publisher bias
  • Bid Adjustment Recommendations
  • Landing Page & Sync Error Alerts

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Unify reporting across publishers and channels

View all your data in one place so you can report, measure, and forecast across your entire marketing funnel. Use Marin’s built-in charts and graphs to create a cross-channel dashboard that provides an overview of performance for all your publishers. Get timely alerts in your inbox or through Slack notifications.

50% Time Saved

“The custom pacing dashboard that Marin built for us has saved us so much time! On top of that, we’re now able to spot campaigns that are over or under pacing more quickly so we can pivot and adjust budgets more efficiently than ever. We never would have been able to do that without Marin’s help.”

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Matt Basham, Head of Digital Marketing Services at Reach PLC

Respond to important signals... automatically

Use Marin's robust integrations to easily connect data from your CRM or any other critical data source to ensure your inventory, appointment availability, or any other impactful data is always up-to-date — and have Marin automatically pause and reactivate the impacted campaigns.

50% Time Saved

“The custom pacing dashboard that Marin built for us has saved us so much time! On top of that, we’re now able to spot campaigns that are over or under pacing more quickly so we can pivot and adjust budgets more efficiently than ever. We never would have been able to do that without Marin’s help.”

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Matt Basham, Head of Digital Marketing Services at Reach PLC

50% Time Saved

“The custom pacing dashboard that Marin built for us has saved us so much time! On top of that, we’re now able to spot campaigns that are over or under pacing more quickly so we can pivot and adjust budgets more efficiently than ever. We never would have been able to do that without Marin’s help.”

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Matt Basham, Head of Digital Marketing Services at Reach PLC

50% Time Saved

“The custom pacing dashboard that Marin built for us has saved us so much time! On top of that, we’re now able to spot campaigns that are over or under pacing more quickly so we can pivot and adjust budgets more efficiently than ever. We never would have been able to do that without Marin’s help.”

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Matt Basham, Head of Digital Marketing Services at Reach PLC

Marin offers more across management, optimization, and automation

Marin
SA360
Skai
Search Publisher
Social Publishers
Via third-party
Retail Media Publishers
Other Publishers
Performance Max Support
Account configuration
Link unlimited accounts to your ID
Single
Integrates with your data warehouses
and more...
Unified data model for easy analysis
Budget pacing report
Across strategies
Single-strategy
Automated conversion data integration
Works with third-party bidding
No-code and script-based Automation
All Publishers
Google-only
Alerts and promotion of high-performing organic posts
Cross-channel full stack professional support team
Dynamic campaign creation

Don't forget our revenue and first-party integrations! 
See our complete list here

Related Content

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case study
Genesys increases bookings by 2x and sees a 78% Increase in ROAS with MarinOne automation and optimization

Background

Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries through its contact center solution for mid-sized and large companies. Through the power of the cloud and AI, their technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences.

Challenge

Genesys has long seen Paid Search as a top performing advertising channel for their complex B2B business, and the small digital marketing team was tasked with expanding the reach of the program along with a large scale account restructuring.

The team initially used publisher tools but quickly found they were spending all their time executing campaign management tasks and were not able to focus on strategy. Genesys used another bidding tool, but found any performance improvement would disappear when they made manual adjustments due to business requirements leading to unstable and inefficient results.

To achieve their goals, they needed to begin producing at the level of a team 2 or 3 times larger so Genesys selected Marin Software and began to immediately see the benefits of an independent, cross-channel management and optimization tool.

Read the Case Study
case study
Fusion92 simplifies budget management and increases conversions 10% with Marin

Are you spending too much time managing a large number of budgets?

Could you get more from your campaigns by reallocating spend to top performers? Fusion92 asked these questions about their paid search program, and Marin had answers. Marin's performance management tools helped them save time and improve conversion volume.

Background

The Fusion92 team has a client that provides non-clinical administrative services to private dental practices. The client manages the business side so the doctors can focus on serving patients. The client also offers search marketing services to help practices acquire new patients, and the Fusion92 team manages those paid search campaigns.

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Challenge

Fusion92 manages paid search marketing for nearly 1,500 dental practices, each with unique goals and budgets. The programs combine brand and generic campaigns across traditional search and local campaigns. The team aims to spend the entirety of the monthly budget allotted for each office to maximize conversion volume. However, they must refund their client if they spend more than the allotted amount. They also want to get the most efficient CPAs possible.

Read the Case Study
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Ascend
Take control and maximize the return on your investment with AI that dynamically allocates spend and activates budgets across channels.
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