Q4 2024

Get a fresh start with the new Home dashboard

The incredible innovation we are building for the world’s leading performance marketers and their agencies deserves a new home. We’ve started rolling out our new home Dashboard, which provides high-level performance summaries and AI-powered insights. We’ve got big plans for this page, so watch this space for further innovation.

See the future with improved forecasting charts

Finding the right level of spend and knowing whether you are going to hit your targets are two fundamental questions Marin makes easier to answer with our Plan and Pace charts. We’ve made these charts easier to find in the chart picker and more interactive when you adjust your targets.

Summarize performance with Completed Episode Summaries

When your episode is finished, the Episode Summary Report highlights how well Marin has hit your targets. It shows your performance across all your strategies, grouped by whether Marin was managing the strategy. Marin also offers a written summary of your Strategy performance that is great for sharing with management or your clients. It provides insights and suggestions on how to continue to improve your performance.

Manage Shared Budgets in Marin

Shared budgets can make it easier to manage spend across a group of campaigns. Marin displays the Shared Budget that a campaign belongs to as a column in the Campaigns grid and you can adjust Shared Budgets using bulk and multi-edit. For clients using Ascend to manage optimize campaigns, Marin will calculate recommended budgets for campaigns mapped to a Shared Budget.

Ask questions of your data with Advisor

Advisor, your new AI teammate, is now connected to your campaigns and their performance data. You can now ask Advisor questions about your performance, like “How did my campaigns perform last week”? It can also create a bulk sheet to change campaign settings and dimensions. Advisor is still a beta feature, but it is getting smarter every day. How can Advisor help accelerate your analysis and workflows?

Highlight Events with Marketing Calendar Labels

Marin’s Marketing Calendar lets you track important business and promotional events, such as holidays and sales. Charts now display event labels to make it easier to see the impact of these events on your campaign performance. You can also see events on the History Grid and select date ranges by event.

Simplify Client Settings with Client Groups

For Agencies and Brands with a large number of Marin clients, we have simplified the management of client settings like Conversion Types, Custom Columns and Dimensions with Client Groups. You can link multiple Marin Client Accounts into a Client Group, and these client settings will be shared with all clients in the group. Marin supports multiple Client Groups, for example an agency might have multiple brands, each with their own set of Client Accounts. Talk to your Marin representative to get started with Client Groups.

Link accounts at scale with improved Google linking

We’ve made onboarding new accounts easier with improvements to our Google linking wizard. When linking Google, you will be prompted to enter your credentials and then you can easily pick from the Google Ads accounts available to you, either directly or via a Manager account. Of course if you need any help onboarding a large number of accounts, don’t hesitate to reach out to our support team.

Manage Microsoft Performance Max Campaigns in Marin

We’ve expanded our support for the Microsoft Ads Performance Max campaigns. No,w you can change the status and budgets for these powerful AI-driven campaigns using Marin’s multi-edit and bulk tools.