In 2024 we were laser focused on making your live easier and your campaigns more effective. We have built tools that help you do amazing work without breaking a sweat. From helping you find the right budget allocation to automating key workflows, fresh integrations, improved reporting, and features that help you stay ahead, Here’s a look back at what we’ve been up to!
Budget allocation and optimization solved with Ascend
No more wondering if you’re investing your marketing budget correctly. Whether you are trying to hit a revenue target, a spend goal or efficiency, Ascend has you covered with cross channel spend allocation and management. Interactive Plan and Pace charts help you find the right level of spend. You can easily monitor how you are pacing for the month with pacing charts in the Strategy grid. Our Completed Episode Summaries now offer clear, actionable insights into campaign outcomes, highlighting Marin’s contributions to achieving goals. Learn more about what Ascend here.
Work smarter with Advisor
Marin Advisor is your new AI team mate Users can quickly analyze performance, create actionable reports, and update campaign settings with simple prompts through its intuitive chat interface. Advisor integrates seamlessly with the Marin ecosystem, offering real-time insights and streamlining workflows for maximum efficiency.
Connect campaigns to business milestones Marketing Calendar
The Marketing Calendar became an indispensable tool for tracking critical events and understanding their impact on campaign performance. This feature connects offline and online promotional events directly to campaign data, enabling advanced analysis through in-app tools or external scripts. Recent updates added labels to performance charts, making it easier to correlate campaigns with significant business milestones.
Extend Marin with external data sources and Scripts
Marin Scripts reached new levels of power by integrating with external data sources such as Google Sheets and Amazon S3. This enables marketers to pull real-time data into scripts for seamless optimization and performance analysis. By reducing reliance on manual updates, teams gained both time and precision in their workflows.
Reach new audiences with expanded publisher support
We integrated with several new advertising platforms, including Reddit, X (formerly Twitter), Amazon Spotlight and TV Ads, and Amazon DSP allowing users to tap into massive audiences across emerging channels. Intraday data updates for major platforms, such as Meta and TikTok, enhanced real-time campaign management. Meanwhile, non-endemic sponsored display ads on Amazon unlocked its vast reach for advertisers without requiring product listings.
We also added new sources of revenue data, including Branch, Amazon S3, and Google Big Query. Learn about all our integrations here.
Master Google and Facebook with new feature support
Marin strengthened its support for leading ad platforms by adding features like Microsoft Smart Bidding management, expanded capabilities for Performance Max campaigns, and streamlined processes for managing shared budgets and portfolios. A revamped Google linking wizard made onboarding accounts faster and easier, catering to both new and experienced users.
Dig deeper with upgraded reporting
This year, Marin grids became more user-friendly with updates like Group by Dimension functionality, wrapping headers, and the addition of client-focused customization options such as Client Groups. These improvements streamlined navigation, analysis, and reporting for users managing complex accounts.
Bring it all together on the new dashboard
We introduced a brand-new Home Dashboard, providing a unified view of campaign performance and AI-powered insights at a glance. This intuitive interface simplifies daily workflows, making it easier than ever to track results and uncover opportunities.
Unifying Ecosystems with the Unified API
Finally, we launched a Unified API that connects multiple ad ecosystems with a single call. This innovation reduces the need for individual publisher integrations, streamlining campaign management across platforms while saving time and effort.
2024 has been a year of innovation and growth at Marin, empowering marketers with the tools and insights to achieve more, faster. Here's to building on this momentum in the year ahead!
Whether you're a brand or agency, large or small, there is a version of Marin to meet your needs. Let us know how we can help.