MarinOne Insights scans your accounts daily and highlights opportunities to reduce costs and improve your performance. We’ve recently introduced several new Insights, including:
- The RSA Coverage Insight identifies ad groups within search campaigns that do not contain any active Responsive Search Ads.
- The First Page Minimum Bid Insight identifies keywords, ad groups, product groups, and placements performing below the Bid Strategy efficiency goal and whose bids are artificially raised using the First Page Bid Minimum rule.
- The KPI Performance Alert Insight identifies social campaigns with KPI changes of +/- 15% day-over-day or week-over-week.
In addition, you’ll also find Insights in a brand new location, housed right alongside your other optimization efforts. Head over to the Optimization tab to give it a whirl. Want to learn more about the full Insights lineup? Check out our dedicated article.