With Marin’s new Marketing Calendar, you can easily upload the dates that matter to your business and track how they impact your campaigns. Track anything from marketing activities that are happening offline, like TV spots, to promotions that you’re running in-store. You can even track your competitors’ promotional periods to see how their sales impact your business. Events in your Marketing Calendar are tied to your performance data – including third-party revenue. You can analyze performance in-app and even run in-depth statistical analysis on Event data via scripts. Read more about the Marketing Calendar here. Reach out to your Marin team to start adding and tracking your meaningful events today.